Our Chief Creative Officer Alex Moulton sits down with Claire Blythe on My Life In Design to discuss his professional journey and winding career path to arrive at Trollbäck+Company.

"Design is the practice of answering a lot of the questions that art can ask, and business is really that practice of delivering the answers to those questions."

My Life In Design Podcast: CCO Alex Moulton

Chief Creative Officer Alex Moulton offers five key branding strategies for subscription success.

Imagine a revenue stream that keeps flowing month after month, building deeper connections with your customers. Sounds tempting, right? But transitioning to a subscription model isn’t as simple as flipping a switch. It requires building brand trust and loyalty beyond just your product. Read the full article on Business Reporter. 

From free to fee: how to build a brand worth subscribing to

Debbie Millman has an ongoing project at PRINT titled “What Matters.” This is an effort to understand the interior life of artists, designers, and creative thinkers. This facet of the project is a request of each invited respondent to answer ten identical questions and submit a nonprofessional photograph.

PRINT Magazine: What Matters to Rosie Garschina

Semi-serifs and beyond: ECD Rosie Garschina weighs in on type trends to come in 2024. Read the full article on Creative Boom.

Type trends for 2024 every designer needs to know about

The future is in motion. CCO Alex Moulton writes for Adweek on how a robust motion identity can help brands stay relevant in today's video-driven landscape. Read the full article 

Alex Moulton on Adweek: Take a Page from the Motion Identity Playbook

We’re honored to announce Rosie Garschina has been picked to judge the 2023 @ClioAwards, repping Trollbäck on the design jury to evaluate this year's outstanding work in the field. See 

ECD Rosie Garschina to join 2023 Clio Entertainment Jury

Audiences can sniff out brand BS. Director of Creative Strategy Mika Saulitis on why today’s most compelling companies are celebrating the everyday, not just the extraordinary.

Attainable Is the New Aspirational

The marketing industry will spend 20 billion this year alone on AI, causing seismic shifts in creative work that are not yet fully realized. In the recent edition of Makers Magazine, Alex Moulton joins other creative leads in a discussion about the benefits and limitations of these tools, and the practical and ethical implications we face by using them.

"We have professional, ethical, and legal responsibilities to own the work that we sell to clients, which in turn they use to represent their brands. Most AI-generated content breaks every ethical practice on multiple levels." 

Makers Magazine: Feature on Generative AI

How do you build a brand to last? It's about evolution, not revolution. This week in Fast Company, CCO Alex Moulton on why the era of the big rebrand needs to end. 

Fast Company: How do you build a brand to last? It's about evolution, not revolution.

Engaging and empowering your internal teams are the first steps in any lasting strategy. This week in Branders Magazine, CCO Alex Moulton discusses a brand’s most powerful asset.

"The foundation of inside-out brand communications is to provide a platform for employees to become day-in, day-out builders of the brand."

Branders Magazine: Your Team is Your Most Powerful Brand Asset – Set Them Up For Success

This week on Creative Review, our recent work for Sesame Workshop, and how a new look can foster real change. 

Creative Review: Sesame Workshop on How Design is Helping Its Mission

This week in PRINT Magazine, coverage of our recent work creating a flexible and vibrant brand expression system for Sesame Workshop. 

PRINT Magazine: Sesame Workshop Gets a Redesign Even Oscar the Grouch Would Approve Of

Design Week: Sesame Street and Sesame Workshop identities create “longest street in the world.”

Chief Creative Officer Alex Moulton and Executive Creative Director Rosie Garschina love big challenges. On this week’s Graphic Design USA podcast, they discuss the beauty of collaboration and how multidisciplinary backgrounds inform their creative approaches and leadership. Link in bio for the full episode.

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

Muse by Clio: 2 Minutes With Executive Creative Director Rosie Garschina

Chief Creative Officer Alex Moulton writes about how brands can adapt to changing markets while maintaining their integrity.

"Succeeding when challenged ultimately comes down to knowing why your brand exists—beyond making money—to offer the best experience possible."


Pivot or Persevere: Alex Moulton on Retaining Equity in a Shifting Market

Trollbäck+Company's Director of Creative Strategy Mika Saulitis on the FAST future of entertainment

Streaming Media: Director of Creative Strategy Mika Saulitis on the FAST Future of Streaming 

Mixible is the dynamic new identity by Trollbäck+Company that expands Paramount's ET Live into a comprehensive network for pop-culture news.

"Mixible provided us the perfect opportunity to flex both sides of our studio: timeless Scandinavian design principles in service of immediate cultural impact."

Communication Arts: Bo Bishop on Mixible, the dynamic new identity for Paramount

The IDGs framework consists of five categories organizing 23 skills and qualities of human inner growth and development.

The Inner Development Goals: Making The Global Personal 

What could web3 mean for the future of advertising? Trollbäck’s Creative Director, Fran Roberts dives into the burgeoning potential of contextual advertising in a rapidly evolving digital landscape with The Drum.

“The wider use of AR and VR-capable devices and platforms will add the multi-sensory experience into the equation for the first time.” 

The Drum: Fran Roberts on Contextual Advertising 3.0

Trollbäck’s Director of Creative Strategy, Mika Saulitis, sits down with Chris Do for his podcast series to discuss his journey from film school to branding and how it’s shaped his creative and strategic thought process.

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

When first starting at Trollbäck+Company several years ago, Chief Creative Officer, Alex Moulton got a piece of advice from our founder, Jakob Trollbäck, that has stuck with him ever since. It now informs most of the decisions we make as a studio.

“When your focus is building brands that stand apart in a complex business environment, having a "house style" is antithetical.”

Alex Moulton on Muse By Clio: "We Should Never Repeat Ourselves"

Trollbäck Art Director, Lili Emtiaz talks with Shots about how TikTok, Tod Haynes, and slowing down have turned into some of their most promising creative influences. 

"I started working in the industry just as brands were starting to acknowledge the power behind social media. It’s been exciting to watch social and digital teams grow. Where social design and strategy were once an afterthought, they are now a staple."

On My Radar: Lili Emtiaz

Our Creative Director, Fran Roberts, chats with Fast Company about how brands can play an active role in getting ahead of social media giants and take charge of their metaverse experiences to create more engaging and deeper connections with audiences.

"The metaverse is in turmoil, and it hasn’t even been built yet."

Fast Company: The Metaverse is a Second Chance to Right the Wrongs of Social Media.

Executive Creative Director Elliott Chaffer talks with Creative Review about how our co-created program .movtogether offers a more personal and conversational approach to mentorship and created a space where newcomer creatives felt supported and more primed to enter the industry.

Creative Review: How Young Creatives Benefit From More Informal Mentorship 

Variety features ABC's latest brand refresh which showcases an incredibly flexible, emotional, and compelling brand system we helped develop while updating Paul Rand’s iconic logo.

"We felt it was time to evolve the overall look of the network to make it more vibrant, modern, and fresh."

Variety: ABC Reimagines a Simpler Logo for a More Complex Era

Our Executive Creative Director, Elliott Chaffer chats with motion design publication, Motionographer, about making a title sequence that speaks to redlining, racism, and supernatural violence in 1950’s Compton.

"After becoming immersed in the show and reading the Director’s bible from Little Marvin, our team felt so many emotions, from upset to outrage and disgust. These feelings powered our drive to deliver work that both respected and did justice to his vision."

Motionographer: Elliott Chaffer on creating the title sequence for Them: Covenant

After our recent collaboration with Mixteca, Design Director Nadia Shireen Husain talks with 'Design Is Everywhere' podcast about how to build a brand that helps connect a community to their mission. 

Designing For A Community: Nadia Husain talks branding Mixteca on the ‘Design Is Everywhere’ podcast. 

Any creative professional out there will mostly be able to tell exactly what made them the person they are. Alex Moulton, Chief Creative Officer at Trollbäck+Company, certainly isn't different.

"The best advice I can give to aspiring creative people is to stay curious while putting in the work."

Creative Pool: #GettingtoKnow CCO Alex Moulton

This week in Print Magazine, industry reporters sat down with Design Director Nadia Husain and Executive Director of Creative Strategy Bo Bishop to talk about our latest rebrand for Mixteca – a case study in how to get culturally-appropriate, mission-driven branding done right.

Print Mag: Mixteca's Rebrand By Trollbäck Shows How to Design For Nonprofits

Craving something a little 'Unexpected?' Check out this promo campaign we recently created for Manhattan Neighborhood Network, NYC’s first and largest public access channel/community hub dedicated to free speech, free expression, and media education.

Media, Unmediated: Redesigning Manhattan Public Access

Last night, PromaxBDA announced the winners of its 2018 Promotion, Marketing and Design North America Awards. We’re proud to have been honored alongside our clients once again this year.

Gold + Silver: 2018 Promax Awards for Oxygen, ESPN, NBC Universo

This week in Clio Entertainment, one of Trollbäck’s top creative leaders pulls the curtain back on her process for developing a fresh identity for irreverent, intelligent, cross-platform entertainment.

Creative Mentor Series: Inside the TBS Rebrand with Design Director Nadia Husain

Fearless is here. Read UnderConsideration's rave review of our latest for FX Network.

Brand New: #FOMO (Fear of Motion O-someness)

This week on the Backstory, ECD Elliott Chaffer shares a quick interview on his out-of-the-box creative origins, inspirations, and hopes to transform the industry.

"I’m excited to look back in 10 years' time and see a definitive spike in new voices and talent out there..."

Muse by Clio: Elliott Chaffer on In-Camera Effects and a More Inclusive Future

This week, we’re updating our HBO Max case study with some exciting news: WarnerMedia’s big 2020 streaming bet has officially beat its year-end goal.

Streaming Watch: HBO Max Hits 27.8M Subscribers

Prepare your submissions. Trollbäck CCO Alex Moulton is one of nine creative leaders on the 2020 Clio Awards' Design Craft Jury.

2020 Clio Awards: CCO Alex Moulton Reports for Duty

Trollbäck+Company created the logo, brand strategy, and initial visual identity for the headphone/audio brand.

Dezeen: Introducing IRIS Flow

This week on the Hush + 1 podcast, Trollbäck CCO Alex Moulton takes the mic to talk about identity, audio branding, and "less but better" in the world of design.

Hush +1: Alex Moulton on Sonic Branding & the Art of 'Less, But Better'

Among the many pivots that brands will need to make in a post-COVID-19 world, there’s one oversight that no one seems to be discussing yet: the rising relevance of Gen X.

New Digital Age: Why Gen X Suddenly Matters More For Brands

A glossary of real-talk terms and techniques for the modern creative.

Muse by Clio: What We Talk About When We Talk About Design

“I’m not an on the box creative director, and you don’t have to be.”

"My career has been about continually creating my own luck and rolling into the next big thing"

postPerspective: Behind the Title with ECD Elliott Chaffer

This week, Trollbäck’s executive director of client partnerships David Edelstein was featured alongside a number of creative and agency leaders on Promax’s Daily Brief offering advice on how to get (and stay) creative during these unprecedented times.

"It’s made us at Trollback a much better team, seeing how people have risen up and supported each other."

Promax: How Agencies Are Getting Creative During COVID-19

Our Smithsonian Channel refresh is now live, with an international rollout on the way.

"This refreshes Smithsonian Channel’s branding, creating a more modern and dynamic feel while building excitement around our programming."

Transform Magazine: Smithsonian Eyes Gen X With Rebrand

Five years later, the international change-maker has its sights set on the fashion world – urging designers, buyers, corporations, and influencers to do their part in building a model and awareness platform for SDG action, Vogue Business reports.

"We need to engage the creative industry to help us educate customers."

Vogue Business: The UN Set 17 Sustainability Goals. It Needs Fashion’s Help Meeting Them

Early last year, Trollbäck did some design and strategy work for an audio start-up promising to dramatically improve digital sound quality while simultaneously activating the brain. Yesterday, the brand introduced itself to the world.

Introducing IRIS: an Immersive Audio Technology Inviting the World to ‘Listen Well’

This week, Jakob Trollbäck and the Global Goals unveiled a new initiative at the World Economic Forum in Davos, Switzerland to foster climate leadership across corporate, investor, donor, and NGO institutions.

“We know what to do: but how do we make it happen, and how do we make sure our enterprises are relevant to the challenge?”

Real Leaders: Jakob Trollbäck Unveils New Climate Leadership Initiative at Davos 2020

This week in Retail Customer Experience, CCO Alex Moulton shares his thoughts on how to optimize in-store experiences for a new era of IRL interaction.

Experiential Retail: How Can Screens Improve the In-Store Experience?

Looks like two of our projects made the list this year!

Promax: Top 10 Rebrands of 2019

Our FOX Entertainment rebrand just got reviewed by UnderConsideration’s Brand New. How’d we fare? You’d better see for yourself…

Brand New Reviewed: What Does the FOX Say?

Quick update on one of our coolest clients in the product sphere...

"From biodiversity and carbon storage to a sustainable supply of wood and fiber, people are waking up to the importance of responsibly managed forests to tackle some of the world’s biggest challenges"

Sustainability in Action: House of Marley Receives 2019 FSC Leadership Award

Have 15 minutes to learn about the future of humanity? Check out this podcast about the Global Goals, climate change, and an upcoming museum project we’ve been working on with famed paleoanthropologist Richard Leakey.

What’s Ethical: Ngaren and Engaging on the Global Goals with Richard Leakey

This week in campaign design news: Dexigner covered a brand film collab we did with Penn State and Decoded Advertising.

Dexigner: Trollbäck+Company Creates Brand Film For Penn State University

Yesterday, huge news dropped around WarnerMedia’s soon-to-debut streaming service — HBO Max. We’re proud to have been one of the agency partners who worked hard to help bring that vision into reality.

CNN Business: HBO Max Goes ‘All In’ On Its Big Genre-Driven Streaming Bet

Love it or hate it, the Paris 2024 Olympics logo is here to stay.

Transform Magazine: The Paris 2024 Logo Needs to Be Taken Seriously

Earlier this fall, we teased a new media project we’ve been working on – The Recount – a first-of-its-kind video venture promising bite-size "remixes" of the day’s biggest political stories.

Vanity Fair: John Heilmann’s New Venture is Betting People Want More Political Video on Their Phone

The news is out! Take a sneak peek at our massive redesign for the new FOX TV….

Marketing Communication News: FOX Entertainment Launches Bold New Brand Evolution Created By Trollbäck+Company

CCO Alex Moulton weighs in on the latest design industry debate.

Digital Arts: What are Designers Thinking About the New World Cup Logo?

This month in media news, Adweek’s Josh Sternberg goes inside the content-marketing strategy of the world’s largest hotel brand.

Adweek: Marriott Is Starting to Look a Lot Like a Media Company

This week on Fintech Futures, CCO Alex Moulton shares his thoughts on how big finance can ready itself and navigate the changing financial services market.

“Just as 50 years ago you trusted your bank with its solid, imposing presence on Main Street, today you may choose to trust because it looks like Uber, Instagram, or Spotify.”

Fintech Futures: Taking on the Apps

Dieter Rams has left an indelible mark on the field of production design. Why, at the age of 87, does he now regret ever taking up the profession?

Principles of Good Design: Rams Makes Its U.K. Debut on BBC Four

Sports marketers, take note: This month in the Sustainability Report, journalist Aileen McManamon writes about how sponsors are increasingly using the UN’s Global Goals to set their business roadmap. Here's how to speak their language.

Sustainability Report: The Secret Language of Top Sports Partners

This week in Transform Magazine, founder Jakob Trollbäck sat down with the design pundits to talk about our Stockholm sister agency, The New Division, and what they’re doing to bring positive environmental practices to brands around the world.

Transform Magazine: Five Minutes With Jakob Trollbäck

Brand experience requires a multichannel, strategic approach to content, comms, and branding. How can companies take a new approach to experience design?

Transform Magazine: Beauty and logic, transforming the brand experience

This week on Digital Arts: Leading studios including Vault49, Here Design, Found Studio and Trollback+Company tell us why it pays to never play it safe.

“Experimentation is so important because it gets you out of your comfort zone and means you can find a place for the unexpected and the unseen."

Digital Arts: Design Studios Need to Experiment if They Want to Survive

Hey America! Listen up. Today, our friends at the United State of Women launched a national campaign aimed at amplifying the voices of female-identifying changemakers across the country.

#RaiseHerVoice: Trollbäck + The Creative Alliance Launch the United State of Women’s 2019 Ambassador Campaign

This week, Trollbäck’s newest Associate Creative Director, Erin Kilkenny was featured in an interview with Dexigner talking about what it takes to make your way to the top as a woman in this industry.

"It's important to find a studio (or studios) to work at with the opposite of a competitive toxic bro-vibe: diverse, curious, thoughtful people of whichever gender, who respect and support each other's work."

Dexigner: How Can Women Get Ahead in the Design Industry?

In early January, Trollbäck+Company helped launch an all-new on-air identity for TeenNick, Nickelodeon’s sister channel targeted toward teenagers, preteens, and other forms of angsty youth.

Brand New Reviewed: The Industry Weighs in On Trollbäck’s New On-Air Look for TeenNick

For all of you in-camera enthusiasts out there, ECD Elliott Chaffer has a new piece Adweek talking about how more and more filmmakers are going analog in 2019.

Adweek: The Move Away From Computer-Generated Video Shows Consumers’ Appreciation for More Realistic Content

In the latest issue of CEO Today, CCO Alex Moulton talks about the importance of brand voice, messaging, and visual communication in today’s increasingly "social" landscape.

CEO Today: The Three Cs of Global Brand Consistency

It’s officially that time of the year again — end-of-year list time, to be exact. We’re happy to announce that our latest rebrand for MTV International has made Promax’s Top 10 Rebrands of 2018 list.

The Daily Brief: MTV International Makes Promax’s Top 10 Rebrands of 2018

Last week, Trollbäck’s CCO Alex Moulton caught up with the branding gurus at Transform Magazine to talk about challenges in today’s branding world and our approach here at the studio.

"We might not think about it, but every consumer touchpoint involves motion and sound. It’s just that most are lacking intention."

Transform Magazine: Five Minutes with Alex Moulton

Trollbäck+Company concepted and designed the 3D experiential model.

Design in Action: New Balance Unveils Custom Character for the 2018 NYC Marathon

On Monday, September 24, SVA Theatre is premiering Hustwit’s latest film RAMS, a documentary portrait of Dieter Rams — one of industrial design’s biggest icons. We are proud to have worked on both the opening titles and an interstitial animated sequence in the film.

RAMS: A Documentary Portrait of One of Design’s Biggest Icons

We're proud to announce that our work for FOX Entertainment, TeenNick, and ESPN took home gold and silver at the 2020 Promax Awards.

Gold + Silver: 2020 Promax Awards for FOX Entertainment, TeenNick, and ESPN

This week, some of our recent sports branding work got some major attention.

This Week in Sports: NFL GameDay and ESPN Outside the Lines Score Motion + Clio Awards

Six ways digital communication is changing the way we think about wordmarks, avatars, and icons.

Brand New: Rethinking Best Practices in Logo Design

A follow-up to AIGA/NY’s January panel discussion on gender equality and female representation in the workplace.

One in Ten, Part II: Gender Equality in Design

Women make up just 11% of creative directors in this industry. We should talk about that.

One in Ten: Gender Equality in Design

This fall, the NFL Network revealed a classic new look for its flagship Sunday show GameDay

Promax: Bringing Simple Style Back to GameDay

Recently, PromaxBDA’s "The Daily Brief" podcast featured COO Alex Moulton to talk about the strategy, creative, and design behind some of our biggest rebrands of the year. 

Promax: The Daily Brief With Alex Moulton

In conjunction with the United Nations General Assembly and Global Goals Week, Jakob Trollbäck and our colleagues at The New Division have unveiled Targets for Action: an expanded communication system for all 169 targets of the Sustainable Development Goals.

The New Division Launches Targets for Action

This week in "Behind the Title," postPerspective interviews CCO Alex Moulton.

"My vision for Trollbäck+Company is very clear: design culturally relevant, sustainable brands — from initial strategy and positioning to content and experiential activations — with a nimble and holistic approach that makes us the ultimate partner for CMOs that care about designing an enduring brand and bringing it to market with integrity."

postPerspective: Behind the Title with Alex Moulton

For those of you in and around Stockholm (or needing an excuse to visit), Jakob will be speaking at A House Stockholm to celebrate 60 years of Design Sweden on May 22nd.

Insights and inspirations from our studio