Streaming Media: Director of Creative Strategy Mika Saulitis on the FAST Future of Streaming

Baggy jeans are on-trend. Fanny packs are in. And linear TV is on the rise. No, you’re not re-living 1993. This is what streaming looks like in 2022. The rise of FAST channels – free, ad-supported streaming tv – indicates that the future of entertainment will feel more familiar than we ever thought.

Trollbäck's Director of Creative Strategy Mika Saulitis writes about the FAST landscape and the opportunity for a revived approach to TV branding in an article for Streaming Media, "What's Old is New: Looking to the Past to Take Advantage of a FAST Future."