On May 23, Season 4 of The Chi debuts on Showtime, featuring a fresh promo package by Trollbäck+Company. To preview the debut, we recently sat down (digitally) with Chicago-based artist Nikko Washington, whose work forms the foundation of the series’ vibrant new identity.

"My work now is a culmination of abstract art and text in direct response to questions on police brutality and gentrification"

The Chi S4 Preview: Q&A With Artist Nikko Washington

This month in Creative Pool, CCO Alex Moulton calls the creative industry to action for a radical new era of truth and transparency in branding.

"The time for “beautiful lies” is over. Branding in this new era must be about powerful truths."

Creative Pool: In 2021, Brands Need to Be More Honest

Craving something a little 'Unexpected?' Check out this promo campaign we recently created for Manhattan Neighborhood Network, NYC’s first and largest public access channel/community hub dedicated to free speech, free expression, and media education.

Media, Unmediated: Redesigning Manhattan Public Access

Among the many pivots that brands will need to make in a post-COVID-19 world, there’s one oversight that no one seems to be discussing yet: the rising relevance of Gen X.

New Digital Age: Why Gen X Suddenly Matters More For Brands

With the spread of misinformation and online scare tactics, strategist Asia Hunt explains how we've entered into a growing economy of fear — and how brands, as primary communicators in our digital ecosystem, can lend a hand in diffusing this fear.

"It is now more important than ever for brands to be transparent and concise in their messaging."

Incendiary Headlines: How Brands Can Keep COVID-19 Messaging From Fanning a Dangerous Flame

Five years later, the international change-maker has its sights set on the fashion world – urging designers, buyers, corporations, and influencers to do their part in building a model and awareness platform for SDG action, Vogue Business reports.

"We need to engage the creative industry to help us educate customers."

Vogue Business: The UN Set 17 Sustainability Goals. It Needs Fashion’s Help Meeting Them

This week in campaign design news: Dexigner covered a brand film collab we did with Penn State and Decoded Advertising.

Dexigner: Trollbäck+Company Creates Brand Film For Penn State University

Hey America! Listen up. Today, our friends at the United State of Women launched a national campaign aimed at amplifying the voices of female-identifying changemakers across the country.

#RaiseHerVoice: Trollbäck + The Creative Alliance Launch the United State of Women’s 2019 Ambassador Campaign

Is it time for your brand to take a stand?

Digital Darwinism: The Do’s and Don’ts of Brand Activism

Creating real visual effects in-camera is something I am passionate about. Call me “old skool,” but I strongly believe that now, more than ever, it is important to create work with personality and a human touch that breaks free from the sameness of work created with today’s over-obsession with plug-ins and render engines.

In-Camera Effects: “Keeping it Real” in a Post-Digital Culture

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Chief Creative Officer Alex Moulton offers five key branding strategies for subscription success.

Imagine a revenue stream that keeps flowing month after month, building deeper connections with your customers. Sounds tempting, right? But transitioning to a subscription model isn’t as simple as flipping a switch. It requires building brand trust and loyalty beyond just your product. Read the full article on Business Reporter. 

From free to fee: how to build a brand worth subscribing to

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"Design is the practice of answering a lot of the questions that art can ask, and business is really that practice of delivering the answers to those questions."

My Life In Design Podcast: CCO Alex Moulton

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


Insights and inspirations from our studio