Dexigner: Trollbäck+Company Creates Brand Film For Penn State University

This week in campaign design news: Dexigner covered a brand film collab we did with Penn State and Decoded Advertising.

"The fast-paced film contains many examples of how to animate typography" the design and culture blog reports, "Including repetition of text, as well as words morphing into new words to create an interesting visual hook. Some words move slowly while others shoot across the screen to create impact. Small discovery elements appear throughout the film so that the video can be watched repeatedly, providing the viewer with surprises each time."

In case you missed our case study on the project, the film helped establish a unique set of design frameworks for PSU, giving the university a dynamic, differentiated, and ownable visual style across its communication channels. Watch the video below to see the work in motion.

For a full breakdown of the way we designed, edited, and animated the video, check out our full case study for the project.