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Chief Creative Officer Alex Moulton offers five key branding strategies for subscription success.

Imagine a revenue stream that keeps flowing month after month, building deeper connections with your customers. Sounds tempting, right? But transitioning to a subscription model isn’t as simple as flipping a switch. It requires building brand trust and loyalty beyond just your product. Read the full article on Business Reporter. 

From free to fee: how to build a brand worth subscribing to

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"Design is the practice of answering a lot of the questions that art can ask, and business is really that practice of delivering the answers to those questions."

My Life In Design Podcast: CCO Alex Moulton

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Last night, PromaxBDA announced the winners of its 2018 Promotion, Marketing and Design North America Awards. We’re proud to have been honored alongside our clients once again this year, scoring gold and silver awards in the following categories:

ESPN’s Outside the Lines: Follow the Truth

ESPN Outside The Lines

Oxygen

Silver — Channel Image Promo Campaign, 

Silver — Total Package Art Direction & Design: Channel Image, On-Air Only, 

NBC Universo

A full list of all of last night’s winners can be found 

PromaxBDA Award Winners

Transforming a lifestyle channel into a striking destination for true crime

Oxygen thumbnail landscape

Oxygen thumbnail portrait

Media

Bringing new life to America’s fastest-growing Spanish language network

Gold + Silver: 2018 Promax Awards for Oxygen, ESPN, NBC Universo

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Oxygen

NBC Universo

New York

Stockholm

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