NBC Universo

Context

Position NBC Universo at the leading edge of America’s Spanish-language TV market with a modern brand refresh.

Strategy

Develop an inspired and flexible design system that communicates the brand’s momentum and resonates with its diverse and youthful audience.

Solution

A bold new brand strategy breaks broadcast boundaries, and ultimately establishes Universo as the fastest-growing Hispanic cable network in the U.S.

Services

+ Visual Identity + Sonic Branding + Logo Design + Graphic Design + Print Design + Editing + Music Supervision + Original Music + Sound Design + Post-Production + Brand Guidelines + Toolkits

Design

Universo’s new positioning, “Breaking Boundaries,” inspired us to propel the brand design far beyond its competition. Impactful animation and bold minimalism create a modern look that embraces the spirit of a young, diverse Hispanic audience. Our content-first approach strengthens Universo’s programming slate of hit originals, global sports, and premium mainstream shows presented in Spanish.

Brand Guidelines

A flexible toolkit provides the Universo creative team with the means to evolve the brand as their content offering expands. The comprehensive style guide delivers direction on every detail in exhaustive depth, down to useful tools for combining visuals and audio to produce consistent results.

Sonic Identity

The design language was developed in tandem with a new Latin-inspired sonic identity. Working with Grammy Award-winning producer José Luis Pardo, the percussion-heavy rhythms and ambient environments directly inform the motion theory for all animated elements.