ESPN

Show Packages + Promos

Context

Create thought-provoking show-packages, titles, promo spots, and more that capture the depth, integrity, and fan-fueled moments behind ESPN’s sports journalism and event platforms.

Strategy

Take viewers beyond the scores and highlight reels and into the complex and emotional intersections of sports, race, and culture to help elevate the ESPN brand.

Solution

Nuanced projects for “Outside the Lines” “The Undefeated” and the 2019 NCAA National Championship layer live action, audio, and design in ways that speak to a new generation of incisive sports fans.

Services

+ Logo Design + Animation + Graphic Design + Title Design + Editing + Post-Production + Toolkits

Black Athletes Making History

Designing with impact for ESPN’s cross-platform Black History Month takeover.

In 2019, we partnered once again with ESPN for a cross-platform Black History Month takeover, designing opening titles, graphics packages and logo animations for a variety of linear, digital, and social content. Our modular Black Athletes Making History theme was punctuated by the primetime debut of Unapologetic: The Black Female Athlete, a TV special presented by The Undefeated, and a video vignette series telling the story of how sports figures have used their platforms to improve both their communities and the world.

NCAA National Championship

Teasing the finale of every touchdown, tailgate, and total fan thing leading up to the biggest game in college football.

Working with McKinney, we helped design and animate an elaborate, type-driven promo indulging in all of the emotionally-charged, real-life moments college football fans go through in a season. In the spot, typography physically interacts with footage from scene to scene, taking viewers through a series of tight visual metaphors, feelings, and reactions — giving an extra layer of meaning to the script that’s both hilariously relatable and deeply impactful.

Outside the Lines

ESPN’s award-winning series “Outside the Lines” reports on controversial news across the world of sports.

To create the opening title sequence, we created a layered portrait of the show’s past and present legacy, with glimpses into some of its most explosive stories and the invaluable reporting of its long-time anchor, Bob Ley.

The Undefeated In Depth

“In Depth” is a digital series that features top athletes discussing deeply personal experiences about inequality in sports.

For the show’s opening titles, we designed a layered visual narrative using archival footage, audio and bold typography that helped elevate The Undefeated’s new content series while appealing to a diverse audience of sports enthusiasts.