ESPN

Context

Create thought-provoking show packaging that captures the depth and integrity of ESPN’s sports journalism.

Strategy

Take viewers beyond the scores and highlight reels to the complex intersection of sports, race, politics and culture to help elevate the ESPN brand.

Solution

Nuanced packages for “Outside the Lines” and “The Undefeated In-Depth” layer archival footage, audio and design that work to appeal to a more diverse audience of sports enthusiasts.

Services

+ Logo Design + Graphic Design + Title Design + Animation + Editing + Post-Production + Toolkits

Outside the Lines

ESPN’s award-winning series, “Outside the Lines” (OTL) reports on controversial news surrounding professional and recreational sports. For the brand refresh, we created a layered portrait of the show’s past and present legacy, with glimpses into some of its most explosive stories and the invaluable reporting of its long-time anchor, Bob Ley.

The Undefeated In-Depth

“The Undefeated” is a digital brand of ESPN focusing on the intersection of sports and race. For its new interview series, we designed the opening titles and design system for the primetime cable premiere of “The Undefeated In-Depth: Serena Williams with Common.” The minimalist design uses type over closely cropped imagery to capture the intimacy of the interview between the tennis legend and musician.