Brighthouse Financial

Context

Establish motion strategy for a new MetLife investment company that gives their in-house team the flexibility and guidance to build their own branded assets post-launch.

Strategy

Leverage the brand’s core brand principles to create a modular set of motion behaviors emphasizing friendliness, adaptability and growth potential.

Solution

A clear, confident motion package and accompanying brand film that express Brighthouse Financial’s commitment to helping investors build more secure financial futures.

Services

+ Graphic Design + Animation + Motion Guidelines + Toolkits

Motion Toolkit

Taking cues from their new brand package, we designed a cross-platform motion language that articulates Brighthouse’s core brand principles and growth potential. The toolkit establishes guidelines for the motion behavior of transitional elements, typography, iconography, and data visualizations; and also gives their in-house team the flexibility to build new assets that adhere to motion principles.

Brand Film

The brand film showcases the look and feel of Brighthouse in digital space as well as mobile applications. Copy-driven messaging communicates the brand’s strategy, transitioning into a practical demonstration of online product offerings. An upbeat score reinforces the brand’s optimistic tone of voice.