Chase

Chase Personal Online Brand Film

Context

Showcase the functionality and accessibility of Chase’s new suite of online tools in a series of videos that demonstrate how the brand is working to simplify personal banking.

Strategy

Craft a series of narratives that highlight Chase's commitment to designing smarter, more personalized banking experiences through relatable product-based vignettes.

Solution

Brand films communicate the emotional benefits and impact of the new user interface by elegantly integrating Chase’s digital products into real people's daily lives.

Talent Casting

Chase serves a diverse base of clients working to realize individual financial goals.

We strategically identified four personality types from different walks of life who illustrate how Chase’s online tools can work for everyone. A rigorous casting call yielded the perfect group of talent to represent the overarching digital consumer narrative.

Chase Personal Online BTS stunt coordinator climbing girl

On Location

Establishing a sense of place is vitally important to crafting relatable narratives.

For the Chase brand film, we directed a multi-location, live-action shoot that gave familiar context to each customer story. This approach gave us greater control over the look and feel of each sequence while shooting our custom typography as physical signage streamlined the post-production process.

Chase Personal Online custom typography Go Anywhere

Design Integration

Integrating the new UI design into real-world environments further heightens the sense of usability.

Working closely with Chase’s product design team, we created moments that seamlessly integrate product demonstrations and show off the new, simpler user interface. Moments within the film create opportunities to transition from personal consumer narratives to animated digital space.