Unequaled, Unstoppable: NBCUniversal Kicks Off 2018 Upfront Season at Radio City Music Hall

It’s officially upfront week! This morning, Trollbäck+Company started out the season with NBCUniversal’s 2018 Upfront event at Radio City Music Hall in New York City.

Over the past few months, we’ve been working closely with creative and business teams at NBCU to develop anthem ads, digital billboards and larger-than-life moments showing off the network’s new advanced advertising initiatives and unstoppable drive to transform the way the TV industry connects with audiences around the world.

Keep an eye out on our site over the next few weeks for a new case synthesizing our past two years of strategic collaboration with NBCU. Until then, check out a few highlights from the big event.

.@NBCNews in full force with @LesterHoltNBC @SavannahGuthrie @hodakotb @megynkelly and @chucktodd on the red carpet for the @NBCUniversal Upfront #NBCU2018 pic.twitter.com/liA2r9AHpp

— NBC News PR (@NBCNewsPR) May 14, 2018

Wow! @Telemundo is blowing the audience away with a stunning musical performance speaking to the power and influence of Hispanic audiences #NBCU2018 pic.twitter.com/UwBrHDvI0E

— Unequaled NBCUniversal (@TogetherNBCU) May 14, 2018

The women superstars of @WWE just brought the ring! @RondaRousey @MsCharlotteWWE @NiaJaxWWE #NBCU2018 pic.twitter.com/DN5FKz75YM

— Unequaled NBCUniversal (@TogetherNBCU) May 14, 2018

Christina Hendricks, @unfoRETTAble, & @maebirdwing from @NBCGoodGirls are here to introduce new dramas for @nbc #TheEnemyWithin #Manifest #NewAmsterdam #NBCU2018 pic.twitter.com/SrcKIUjkse

— Unequaled NBCUniversal (@TogetherNBCU) May 14, 2018

“No family has ever gathered around a newsfeed. Have they?”– Linda Yaccarino, Chairman of Advertising & Client Partnerships @lindayacc #NBCU2018 pic.twitter.com/qJ8TpsSxtm

— Unequaled NBCUniversal (@TogetherNBCU) May 14, 2018