Transform Magazine: Five Minutes With Jakob Trollbäck

How can businesses become more sustainable? What choices should they make? And what challenges will they face in doing so?

This week in Transform Magazine, founder Jakob Trollbäck sat down with the design pundits to talk about our Swedish sister agency, The New Division, and what they’re doing to bring positive environmental practices to brands around the world.

“I think the most practical challenges are surprisingly incremental,” Jakob muses. “The hardest thing is to consider our purpose in life. Why are we running our business? Is it just to make money – even if that means to destroy the world for your grandchildren, or do you want to be a force for a better future?”

To learn more about what it takes to design with impact, read the full article here.