Transform Magazine: Beauty and logic, transforming the brand experience
Brand experience requires a multichannel, strategic approach to content, comms and branding. How can companies take a new approach to experience design?
CCO Alex Moulton answers that question in a new thinkpiece in Transform magazine this week discussing the importance of experience design in the new “attention economy.”
“It’s no longer enough to merely tell people why they should buy a product. Businesses must articulate how they can play meaningful roles in our lives,” Moulton writes. “Like never before, it’s the experience of the brand that must be communicated.”
To peek inside our creative and strategic process at the studio that helps drive a compelling brand experience across platforms, check out Moulton’s full article here.