Sustainability Report: The Secret Language of Top Sports Partners

Sports marketers, take note: This month in the Sustainability Report, journalist Aileen McManamon talks about how top sponsors are increasingly using the UN’s Global Goals to set their business roadmaps. She also writes, “To deepen commercial relationships, clubs and events must begin to speak this language.”

Trollbäck+Company gets a major shout-out, as do the efforts of some of sports biggest, most influential spenders.

To read more about how brands like Heinekin, Coca-Cola, Nike, Adidas, Microsoft and more are signaling their commitment to the cause, click here.