The Weather Channel Brand Identity Montage
Redesign and modernize The Weather Channel’s brand identity and visual systems to attract younger viewers and communicate the undeniable power of weather.
Bring viewers’ curiosity to life through cross-platform design and content to integrate the top weather data systems in the world and lead brand growth.
A new visual and sonic identity transforms the channel’s information systems, data viz, and 24/7 content strategy, ultimately enticing IBM to acquire its digital platform.
Brand Strategy –– Visual Identity –– Graphic Design –– Icon Design –– UI Design –– Illustration –– Data Visualization –– Print Design –– Copywriting –– Live Action –– Animation –– CGI –– Editing –– Sonic Branding –– Sound Design –– Music Supervision –– Post-Production –– Brand Guidelines –– Toolkits
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