We Mean Business

Context

Build and activate a global coalition of businesses, from the World Bank to BMW, who are committed to fighting climate change by investing in green technology initiatives.

Strategy

Design a graphic visual communication system to show how renewable energy is both good for the environment and a driving force for future economic growth.

Solution

Campaigns built on iconography and infographics illustrate the positive impact of sustainable practices, impelling the coalition to gain 500 new mission partners in one year.

Services

+ Graphic Design + Icon Design + Animation + Illustration + Copywriting + Editing + Music Supervision + Sound Design + Post-Production

World Bank Campaign

We Mean Business partnered with the World Bank to raise awareness for climate change and its impact on the planet as well as market futures. We crafted mission-driven narratives that communicate the social and fiscal benefits of green energy investing using simple iconography and animated infographics. For Climate Week the following year, this visual language was extended to illustrate their growth.