Verizon

Campaigns

Context

Contribute to two massive launch campaigns for two of Verizon’s crowd-pleasing initiatives — Verizon 5G high speed internet and the Verizon Up rewards program.

Strategy

Motivate enrollment and awareness with content that communicates each service’s key benefits, while highlighting the human connection and partnerships integral to their success.

Solution

Two high energy anthems and compelling design systems generate excitement, drive engagement, and strengthen brand loyalty.

Services

+ Logo Design + Graphic Design + Animation + Editing + Post-Production + Motion Guidelines + Toolkits

Introducing 5G

We were asked to create an animated film that makes Verizon’s complex new technology very simple to understand.

Verizon 5G is the nation’s first “ultra wide band Internet” service designed to power all of life’s devices — from computers, to mobile, to gaming, to all of the smart home products that make up a modern lifestyle. We worked with McCann to create a brand video announcing the service’s roll-out across several U.S. cities, promising to make our devices up to 20 times faster by the end of 2019.

Anthem Film

We developed a design style that extends the larger campaign feel and brings it into dynamic motion.

Our brand film uses bold messaging and compelling visual metaphors to drive home Verizon’s dedication to innovation and connectivity. Anthem messaging focuses not just on the speed of 5G, but the scale of the new technology’s capabilities and reach.

Expressive Animation

Simple typography and minimal animation let the narrative unfold effortlessly for Verizon 5G.

A red line acts as the driving thread, introducing visual metaphors to convey conversations, connections between cities, and radiating cell signals. The capability and speed of Verizon 5G Ultra Wide Band is represented through the pace of titles along with fun, clever transitions, which bring a briskness and energy to the anthem as a whole.

Verizon Up Launch

We created the logo, motion guidelines, and TV spots that launched Verizon’s new loyalty rewards program.

Verizon Up is a simple, easy-to-use program that rewards customers for paying their monthly bills, “Just because.” We worked with Verizon’s creative team to design a visual motion language that complements their modular campaign messaging, with a focus on experiences, VIP tickets, and everyday rewards.

Brand Partners

Navigating the needs of the programs many brand partnerships was instrumental to the campaign design.

To differentiate Up from other rewards programs, Verizon partnered with premium brands to offer perks and experiences that consumers really want. We created six cross-promotional ads for Apple Music, HBO Now, Uber, JetBlue, the NFL, and Lady Gaga, spotlighting some of the exclusive benefits of joining Up.

Digital and Social Platforms

We focused Up's campaign strategy specifically on digital and mobile advertising.

We designed video content to function on traditional desktop displays and social channels, as well as vertical space for mobile-specific apps like Snapchat.

Brand Guidelines

A key component of our delivery was establishing a smart toolkit and guidelines for the brand.

Verizon’s campaign strategy for Up focuses specifically on digital and mobile advertising. We designed video content to function on traditional desktop displays and social channels, as well as vertical space for mobile-specific apps like Snapchat. We also delivered a an easy-to-use motion style guide to help Verizon iterate for future usage.