The New School

Context

Compose a brand film that introduces the university’s new brand identity, designed by the great Paula Scher.

Strategy

Conceptualize The New School’s “Design-Inspired Process,” its interdisciplinary curriculum and the spirit of innovation through imaginative and original visual metaphors.

Solution

A multi-sensory film invites visitors to learn more about The New School’s history and educational philosophies while embodying the mindset of future creative leaders.

Services

+ Graphic Design + Live Action + Animation + CGI + Editing + Sound Design + Post-Production

Concept

The New School asked us to express a vision for their future inspired by ‘Tabula Rasa’ — a blank slate waiting to be filled with sensory experiences. The idea encompasses not only the range of educational possibilities presented by The New School, but the mindset of students who attend the prestigious art and design college.

Methodology

We used a combination of studio and digital arts to illuminate the core elements of The New School curriculum. Everything from tactile builds to animated projections fills the frame with a human presence and gives life to the creative process.