TeenNick

Everything is “in-between”—and that’s something to be celebrated. Our design strategy for the TeenNick rebrand began with interviews with real-world teens and pre-teens, and experiments with all of the in-between moments in kids’ lives, both within the TeenNick universe and the day-to-day lives of its audience. It’s a universe where the modernity of the Internet meets the weirdness of real life in a way that feels tactile, original, and totally authentic to a Gen Z audience.

We pulled inspiration from both analog (old-school public theater brochures, Insta-style filters) and digital (internet swipes, scrolls, and pop-ups), reinforcing the concept of being “in-between” two worlds. Type stretches, squishes, pulls, and responds to on-air imagery across the network’s bumpers, IDs, and endpages. Loopable vector icons can be dropped in anywhere to add playfulness to any animation or video. We also created a super-dynamic live nav framework to bring a sense of immediacy, play, and online freshness to the network that is then carried through across the network’s social and digital touchpoints.

A diverse cast of kids—some professional actors, some just normal tweens—helps blend the network’s shows with the constantly-changing world its audience is living in while giving a fresh feel to the content. Working with famed photographers Anaïs & Dax, we also leaned into and experimented with a new, lighter, more versatile way of shooting live action, using two cameras to capture still bursts of our talent. The technique makes the entire network feel raw, authentic, and 100% in-the-moment.