State Street Global Advisors

Context

Partner with McCann to create four unique brand films for State Street Global Advisors explaining the company’s mission, impact, and growth in a variety of investment sectors.

Strategy

Tailor each film to its intended topic and audience with a variety of editing and graphic storytelling techniques — from split-screen visuals to whimsical color palettes, to creative typography.

Solution

A combination of live action, 2D animation, and multiplane visuals help bring the State Street brand to life across the company's internal, digital, and social channels.

Services

+ Graphic Design + Animation + Editing + Post-Production

State Street Brand Film

In our first film for State Street, we edited together an eclectic mix of beautiful stills and live action imagery to tell the inside story of the company. Split screens, animated typography, and touches of simple, elegant motion graphics help evoke the sense of a leading, modern brand and unexpectedly convey how State Street is bigger, broader, and more impactful than ever.

Index Film

We took a more abstract, symbolic approach to our second film for the company, bringing a complex script about financial indexing to life with sophisticated, simple animations. Our “2.5-D” multiplane animation style was designed to bring an isometric, semi-realistic perspective to the narrative, which helped keep things from falling too far into the world of “kid-stuff.”

AQE Film

Our third video for State Street riffed off of our animated concept for the indexing brand film while adopting a wider sense of depth and scale to denote the broader topic of AQE — a smart, data driven-way to find success in the stock market where other people aren’t looking. We used a bee as our hero character, modeling and lighting it in CG, then integrating it into a flat, illustrative environment. The result is a sophisticated, grown-up, organic 2D environment that creatively depicts yet another exciting story for the brand.

MDY Film

For our fourth film, State Street once again asked us to lean toward animation to add a little extra something to a topic that can, at times, be a little dry. Enter MDY “The Mighty Mid Cap” a branded film using a bold green and white graphic approach, flat 2D imagery and an eclectic animation style to help illustrate the brand’s progressive moves on Wall Street, and how people across the country use State Street services in their lives every day.

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