Star Wars x Porsche

Campaign Content

Context

Create two films for a campaign celebrating the first official collaboration between Star Wars and Porsche that unites the legacies of the two brands.

Strategy

Weave historic, visual, and ideological parallels with seamless editing, CGI, and VFX to tell a thrilling, dynamic, and compelling story that links the two brands through their iconic designs.

Solution

Our videos helped the campaign reach a combined 12 million views on YouTube, as well as over 20k landing page visits to a branded content hub at WIRED.

Services

+ Animation + Graphic Design + CGI + VFX + Editing + Sound Design + Post-Production

Parallels I

Uniting histories of groundbreaking design, innovation, and storytelling.

In the months leading up to the debut of Star Wars: The Rise of Skywalker, Disney’s marketing team asked us to create two films for a groundbreaking brand campaign celebrating the launch of a multi-year design collaboration between Star Wars and Porsche.

 

After being granted access to each brand’s full historical archives, we were immediately struck by how in sync their independent design processes and histories are—from drafting methods to aspirations. Drawing from our own expertise in design and visual storytelling, we crafted a short documentary that celebrated the visionary teams behind both brands’ vehicle designs.

CGI + VFX Integration

Bringing parallel legacies to life through masterful CGI and VFX.

While archival footage provided us with fantastic inspiration, we also needed scenes that would visually unify these two legacy brands in a more literal way. Immersed in the distinctive universes of both brands, we constructed scenes that seamlessly wove the design stories of Star Wars and Porsche together — utilizing precise match cuts to blur the distinctions between the two worlds. We also experimented with hyper-realistic CG renderings to create evocative optical illusions that unify the narrative and further highlight the iconic parallels between the two brands.

Parallels II

Our action-packed, social media-geared second video propels this collaboration even further toward the future.

While the first video we created for Star Wars and Porsche takes us through the past parallels of their iconic partnership, our high-octane second video is all about generating hype and excitement for what’s to come, starting with a new Porsche-designed spaceship that will be revealed in the next Star Wars film.

 

This riveting, visually-driven 60-second teaser trailer creates a dynamic aura of intrigue, curiosity, and momentum around this iconic collaboration, leaving audiences wanting to discover more.