Showtime

Our promo package for the drama is designed to set up a new season that sets out to reveal what it means to be Black in America and how policy and community shape Black lives.

Shying away from the violence and trauma and instead toward the community, strength, perseverance, and joy that threads through the series, we set out to develop a package that embodied more than a place – but a feeling – the perfect backdrop for an emerging storyline where a community takes matters into their own hands to protect themselves and each other.

Our promo package combines graphic typography, hand-drawn illustration, impactful type animation, and live-action shots of urban environments to promote, message, and title the series.

Early on in the creative process, we commissioned Chicago-based artist Nikko Washington to create custom illustrations for the package – which were then designed and animated across title cards, end cards, promos, and more. The result is a living, moving system that blends imagination and reality while touching on the themes, settings, and motifs featured in the show.

From social show opens and tune-ins to title cards, animated backplates, and more, we gave Showtime all the tools it needed to tease and promote the new season digitally – from versioning out fresh vertical and horizontal formats, to creating custom templates for every content scenario.

We then threaded out this design strategy across cast announcements, quote posts, episode setlists, and more, with a major focus on native tools and authentic messaging whenever possible that tied both back to the on-air show package, and the creativity and characters that guide us through the narrative.