Create a suite of quick-start animations for two free, ad-supported OTT channels aimed at a new generation of online streaming.
Convey the simple, boundless creativity of digital content with two dynamic, yet super-minimal show packages that provide just enough pre-branding to get the startup on-air.
Two sets of logo animations, interstitials, and motion toolkits launched Playworks and sub-brand Tankee across 200M connected devices in summer 2020, with more to come soon.
+ Animation + Graphic Design + Animation Toolkits
Introducing a new kind of TV network, built for the streaming generation.
Playworks is a brand obsessed with fandom, from fast cars to awesome games and everything else we geek out on in everyday life. Our role was to create a quick, eye-catching motion identity for the start-up to help launch two of its curated content AVOD OTT services into a bold new era of hybrid TV — using vibrant colors and improvisational animation techniques to create a vibe that would attract viewers and influencers on both sides of the Gen Z/Millennial spectrum.
From one simple red square, we created an entire brand look and feel.
Building upon the existing logo, Playworks’ new motion identity explores every dimension of an always-moving building block, creating a sense of endless creativity and possibility across the channel. IDs and logo animations take on an abstract op-art aesthetic to make interstitial messages more visually engaging. The result is an ever-evolving toolkit that gave the brand everything it needed to launch without the bulk (or price point) of a traditional linear TV brand package.
Tankee TV 1.0
A second suite of animations introduces an epic world of kid-friendly gaming.
We also created a suite of motion assets for Tankee, Playworks’ kid-sister AVOD channel that’s jam-packed with gaming streams for a younger demographic. Our motion toolkit creatively utilizes After Effects’ 3D capabilities to allow maximum flexibility for quickly creating elements on the fly. The new interstitials serve a valuable branding function and help break up ad slots — giving Tankee tons of room to play as it continues to grow.
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