NBCUniversal

Context

Entice media buyers during NBCU’s 2017-2018 upfront season with an integrated ad campaign and thrilling experiential moments.

Strategy

Use the brand’s premium content, talent and networks to demonstrate the “Unequaled” precision of NBCU’s audience targeting tools and their benefits to both advertisers and viewers.

Solution

12 anthems and experiential moments at industry events reinforce NBCU's "Unequaled" messaging, while generating over 8.5 million digital impressions in addition to broadcast reach.

Services

+ Brand Strategy + Graphic Design + Experiential Design + Live Action + Animation + CGI + VFX + Print Design + Copywriting + Editing + Music Supervision + Original Music + Sound Design + Post-Production + Toolkits

Anthem Campaign

We partnered with NBCU’s creative team to showcase their vast media reach, producing five targeted verticals for sports, news, entertainment, lifestyle, and Hispanic programming. Unique copy-driven “equations” informed by star talent and hit shows added up to a huge opportunity for buyers who wanted to capitalize on NBCU’s “Unequaled” media presence.

Sports Moment

NBCU kicked off their upfront week at Radio City with a showcase of their 2017-2018 portfolio. We helped close out the event with a riveting 5-minute, multiscreen experience spotlighting NBCU’s exclusive broadcast rights the biggest sporting events of 2018; including the FIFA World Cup, Super Bowl LII, and the Winter Olympics. Driven by the core concept that breathing unites us, the spot explores the full range of heightened emotions moving athletes and impassioned fans around the world.

BTS

Our collaboration included a live action shoot on a vacant NBC Studio lot. We comped in giant CG screens to project NBCU’s bold upfront message, which was amplified by an epic original score composed by our sound partners, YouTooCanWoo.