NBC Sports Olympics


Design logos and identity systems for NBC Sports' global coverage of the Summer and Winter Olympic Games in Brazil (2016) and South Korea (2018).


Capture the essence of the two host cities with designs that are both unique to the NBC brand and true to the local history and culture.


Custom typography and inspired graphic systems celebrate the energy and grandeur of both Games across linear, digital, mobile and branded collateral.


+ Visual Identity + Logo Design + Graphic Design + Custom Typography + Brand Guidelines + Toolkits


The host city’s 11-character name presented a unique set of design challenges for the Winter Games. South Korea’s geometric alphabet informs subtle details of the type design, while the repetition of shape evokes sweeping mountain peaks and the lines of traditional pagodas. Our mark balances modern Asian influences with the practical needs of broadcast design.

Branded Collateral

The NBC Sports store has been updated to reflect current merchandise offerings for the 2018 Winter Games, featuring branded sports apparel and collectibles as well as cold weather attire. Product availability – and logo visibility – will continue to increase as the Games approach.

Rio 2016

To mark the first ever Olympic Games in South America, the official logo for Rio celebrates Brazil’s exuberant national identity. We took cues from their fluid lines and palette to develop overlapping shapes that are emblematic of Rio’s landscape and topography. These components are set in motion to create a dynamic background that supports our custom lettering.

Branded Collateral

In addition their digital properties and social channels, the Rio logo appeared on exclusive merchandise available at NBC’s online store. It was also used in OOH advertising, the set designs of other NBC properties, and apparel worn on-air by network personalities and guests.


The Rio typeface communicates energy and rhythm that extends through animation. A custom app allowed us to interface between the lettering and the background to optimize the dynamics of color, shape, and timing for different platforms.