MTV International

Brand Identity

Context

Design a holistic brand experience that aligns all of MTV’s international properties with a modern look for on-air, digital, and social platforms.

Strategy

Develop a flexible system to unify the brand’s digital presence and guide MTV's internal teams in creating expressive, future-proof visuals in every region.

Solution

A bold identity system unifies MTV across every platform, creating a cohesive brand for 370MM TV viewers and an even bigger digital audience spanning 45 countries and 13 languages.

Services

+ Visual Identity + Brand Strategy + Brand Architecture + Animation + Graphic Design + UI Design + Web Design + App Design + Editing + Post-Production + Brand Guidelines + Toolkits

Brand Language

We looked to MTV’s iconic logo to inform brand language and unify the experience.

The simplified mark delivers a strategic device that activates key pieces of messaging, while a flexible type system provides a visual hierarchy for all existing sub-brands and future partnerships. Robust style guides and toolkits establish design parameters that lend structure to MTV, prioritizing efficiency and consistency in content generation.

Screen Architecture

Our design system creates consistency across every screen for every platform.

Our graphic language speaks in a digital vernacular, with a clean, flat, and modern sensibility that amplifies MTV’s brand voice and maximizes legibility for smaller screens. We also worked to future-proof all digital components of the brand including the re-skinning of multiple apps and websites. So no matter where you are, you know you’re watching MTV.

Digital Platforms

Our graphic language speaks in a digital vernacular.

Clean, flat, and modern sensibilities amplify MTV’s brand voice and maximize legibility for smaller screens. We also worked to future-proof all digital components of the brand including the re-skinning of multiple apps and websites. So no matter where you are, you know you’re watching MTV.

Social Channels

Flexible design constraints empower MTV’s internal teams.

Efficiently generating social content and evolving their brand voice to keep the brand top-of-mind in the music and youth culture landscape. Templates adhere to the brand’s on-air and digital grids, with clear delineations for promotional and editorial content using key art, skins, and speech bubbles.