morning dose.

Brand Identity


Design a modern brand identity for Morning Dose, a new TV show from Tribune Media’s digital publisher that reports on trending news and pop culture.


Position the show as a cultural touchpoint for young, tech-savvy audiences with a lively, modular design system that speaks to inclusivity, information, and motion.


Show branding, graphics toolkits, and live set elements introduce a playful brand and motion language for the show’s in-house team to iterate daily.


+ Visual Identity + Logo Design + Animation + Graphic Design + Illustration + Brand Guidelines + Toolkits

Design Language

Our design system leverages bold, colorful circles to visualize helpful doses of information.

Building from simple compositions, we designed more complex patterns and defined a set of motion behaviors that make the brand feel lively and accessible.

Style Guide and Toolkits

Flexible toolkits for all show elements allow in-house teams to play with on-air collateral and build out new assets.

A comprehensive brand style guide details font use, palettes, and universal on-air grid systems, ensuring that new elements adhere to established brand guidelines and network specifications.