M2M Art of Style

Film Titles

Context

Design show titles and interstitial graphics for Art of Style, a new documentary series on the premiere digital fashion network, Made to Measure.

Strategy

Create a modular graphic identity that helps unite the series, while augmenting the personality and creative world of each profiled artist and designer.

Solution

An ongoing series of bespoke graphics leverage editorial imagery from each subject’s body of work, spotlighting their contributions to fashion, art, and culture.

Services

+ Graphic Design + Title Design + Animation

Opening Titles

M2M’s Art of Style is a docu-series exploring the creative worlds that inspire today’s leading artists and designers.

We were brought on to the project by fashion documentarian Lisa Immordino Vreeland, who wanted to create a series of bespoke show titles for each episode of the anthology. 

 

Using archival imagery, photographs, and films from M2M’s one-of-a-kind library, we crafted bespoke title sequences inspired by the life, work and legacies of several icons, including Fabien Baron, Georgia O’Keeffe, Iris van Herpen, Monolo Blahnik, Tim Walker, Thom Browne, and Erdem Moralioglu.

Graphic Language

We also created unique graphic systems within each documentary.

Each Art of Style episode received its own custom typography treatment, messaging system, and animated show packaging inspired by the title sequences we created. The idea was to create a unique digital identity for each episode, while still staying true to M2M’s sophisticated style.

 

Scalability was also an important factor in developing the show’s visual identity. Through M2M’s partnership with Spotlight Cinema Networks, each episode is designed to be watched not only as online content but also as pre-show programming on 230 full-size cinema screens in 40 art-house theaters across the country.