IBM

Context

Design collateral to keep IBM top-of-mind for businesses and individuals seeking advanced technology solutions.

Strategy

Build on the success of the “Smarter Planet” campaign by combining live action, animation and typography to bring the distinctive poster art of IBM brand builder, Paul Rand, to life.

Solution

Digital signage and a B2B promo film demonstrate how IBM is improving data, security and mobile technologies to millions of travelers, businesses, and clients around the world.

Services

+ Graphic Design + Animation + Print Design + Illustration

Made with IBM

We partnered with Ogilvy & Mather and Picture Farm Productions to create digital signage promoting the success of the “Smarter Planet” campaign. A combination of live action, motion graphics, and typography brings the distinctive poster art of IBM’s iconic brand builder, Paul Rand, to life.

OOH Advertising

By introducing motion and experiential design to Rand’s distinctive aesthetic, we blurred the line between static billboards and commercial advertising. The ads brought IBM’s brand messaging to millions of travelers in international airports.

Bluemix

Our promo film for IBM BlueMix is a deep dive into their secure, open-source cloud platform for businesses seeking simpler IT solutions. We translated IBM’s schematics for the product into engaging motion graphics, using colorful infographics to educate clients and clearly articulate the powerful Relay technology behind the service.