IBM

IBM Campaigns

Context

Design campaign executions that keep IBM top-of-mind for businesses and individuals seeking advanced technology solutions.

Strategy

Build on the success of the “Smarter Planet” campaign by combining live action, animation and typography to bring the distinctive poster art of IBM brand builder, Paul Rand, to life.

Solution

Digital signage and a B2B promo film demonstrate how IBM is improving data, security and mobile technologies to millions of travelers, businesses, and clients around the world.

Made with IBM

Our design team was tasked with expanding the design system of the iconic print campaign.

We partnered with Ogilvy & Mather and Picture Farm Productions to create digital signage promoting the success of the “Smarter Planet” campaign. A combination of live action, motion graphics, and typography brings the distinctive poster art of IBM’s iconic brand builder, Paul Rand, to life.

Digital Billboards

After establishing the static print ads, we developed a distinctive motion language for digital OOH media.

By introducing motion and experiential design to Rand’s distinctive aesthetic, we blurred the line between static billboards and commercial advertising. The ads brought IBM’s brand messaging to millions of travelers in international airports.

IBM Bluemix

Bluemix

We animated a deep dive into the secure, open-source cloud platform, Bluemix.

For this explainer video, we translated IBM’s schematics for the product into engaging motion graphics, using colorful infographics to educate clients and clearly articulate the powerful Relay technology behind the service.