House of Marley

House of Marley Brand Film

Context

Raise awareness for a global, sustainable lifestyle brand inspired by the music, charity and diversity of music icon Bob Marley.

Strategy

Envision evocative vignettes and interconnected stories that visually communicate the powerful product design, sound quality, and eco-friendly business practices that define the brand.

Solution

A series of brand films that communicate Marley’s “One Love” philosophy, emphasize the company’s core values, and show how responsible listening can help bind us with nature and each other.

Brand Films

House of Marley is one of several eco-friendly businesses grown by the Marley family to support the 1Love foundation.

Using a tree as a narrative metaphor, our brand films tell a brief history of the company’s roots, growth, and mission to underscore the deep connections between the music, their products and the people who benefit from them.

Product Videos

After the brand launch, we were tasked with creating social videos to feature the brand’s first line of headphones.

To promote specific audio products, including portable mini speakers and earbuds, we set out to show how “Music Connects.” Marley’s target audience—youthful, active, multicultural, and inclusive—star in a series of evocative vignettes that focus on the emotional ties that bind us with nature and each other when we listen to music.