Estée Lauder
Context
Create a powerful ad campaign promoting Estée Lauder's new luxury skincare product to an international audience.
Strategy
Develop an innovative visual approach inspired by the beauty of a dancer's movements, combining expressive CGI and motion capture.
Solution
Stunning imagery reinforces the premium quality of Estée Lauder's Supreme+ line across point of purchase retail environments and advertising.
Services
+ Graphic Design + Live Action + Animation + CGI + VFX + Editing + Music Supervision + Sound Design + Post-Production
Revitalizing Supreme+
Unlike most ads for luxury beauty products, our spot for Revitalizing Supreme+ abandons the traditional spokesmodel script. Working with CG imagery, typography, and motion capture, we harness the power of the Tree of Life and the Moringa seed to unlock younger looking skin. The discovery leads to an exuberant celebration of beauty and femininity expressed through dance.
Retail Installations
In addition to broadcast and digital advertising, our work was designed to play on retail display screens and in-store tablets to enhance the brand experience.
Process
Joyful expressions of life and femininity were created using motion capture, recording dynamic human movement to express the power of Revitalizing Supreme+. We invited several dancers to perform in our studio, and their movements were translated into line, particle, and fluid animations using Houdini.
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