CoorsTek
Motion Identity
Context
Design a comprehensive motion system and global campaigns to communicate Spotify’s new product features and grow its paid subscriber base.
Strategy
Create a series of unique graphic worlds to highlight how the streaming service functions in users’ every day lives, while differentiating the brand through a bold, imaginative visual style.
Solution
A multi-tiered campaign and motion identity that played an instrumental role in Spotify's massive growth, increasing paid subscribers 66% from 30MM to 50MM globally during the run.
Services
+ Graphic Design + Animation + Illustration + Post-Production + Motion Guidelines + Toolkits
Logo Animation
We brought CoorsTek’s brand mark to life using the duotone grid system that lives across their print collateral.
Simple shapes, fluid animation, and optimistic music express CoorsTek’s attention to detail and commitment to providing simple, sophisticated manufacturing solutions.
Brand Film
CoorsTek sought to drive brand awareness by communicating their ability to “Manufacture Confidence.”
We turned their 2D grid system into a flexible, extendable building block, creating structured 3D objects from fluid abstractions. The objects reflect wide-ranging applications for CoorsTek’s high performance materials, from industrial machinery and electronics, to household products and medical devices.
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