Apple

Product Launches

Context

Evolve Apple’s sophisticated brand language with compelling visual content for international use in product launches and targeted campaigns.

Strategy

Develop a series of visually-stunning, consumer-facing perspectives showcasing the unique capabilities of Apple’s iOS and hardware in relation to the brand’s new products.

Solution

Spirited iOS displays, product-driven films and dynamic motion backgrounds demonstrate Apple’s dedication to redefining the limits of design and technology.

Services

+ Animation + Graphic Design + Live Action + VFX + Editing + Post-Production

Swift Playgrounds

We directed and produced multiple films to feature Apple’s kid-focused coding app Swift Playgrounds.

To promote their popular learn-to-code app, Swift Playgrounds, Apple invited us to work on an international campaign for programmable robotic toys. Our videos demonstrate how the app puts young coders in control to make Sphero’s SPRK+ roll; UBTECH’s Jimu Robot Meebot dance; and Parrot’s Mambo MiniDrone fly. Produced in six different languages for international markets, the videos appear in the Apple Store and online to encourage connected play.

Apple Store

We designed video walls and interactive displays to maximize user experience.

From built-in features to promotional campaigns, our collateral has appeared in over 200 retail stores in the U.S. alone, introducing consumers to the latest capabilities of Apple software and iOS-compatible tech.

3D Touch

Our first project for Apple was built into every single iOS device.

The iPhone 6s was the first to debut Live Photos: a camera-based feature leveraging new 3D Touch technology to transform still photographs into short animations. We created dreamlike animated wallpapers of betta fish that came preloaded on all iPhone 6s models and beyond. In addition, the videos were incorporated into interactive “force touch” tables to teach consumers about the enhanced user experience.

Product Films

To help drive in-store and online sales, we created product videos for high-tech accessories available exclusively at Apple.

To show off the professional grade specs and portability of the DJI Mavic Pro drone, we shot product videos from the point of view of the user and the drone itself. The films combine practical product demonstrations with an engaging, relatable narrative unfolding against the Moab desert.

Exclusive Accessories

Unlocking the creative possibilities of Roli Blocks and Playdoh Touch through live-action.

We shot hands off all shapes and sizes making music and building virtual worlds, emphasizing the power of touch to create new sights and sounds.

Behind the Scenes

From Phantom cameras to coding sequences, our production process was driven by the end-user experience.

We interfaced directly with all of Apple’s new technology to tell unique, holistic narratives that beautifully captured iOS capabilities and new product benefits.