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2020.07.22

New Digital Age: Why Gen X Suddenly Matters More For Brands

Among the many pivots that brands will need to make in a post-COVID-19 world, there’s one oversight that no one seems to be discussing yet: the rising relevance of Gen X.

Now up on New Digital Age, Trollbäck CCO Alex Moulton shares his thoughts and insights as a Gen X creative on the needs–and emerging influence–of the lost generation.

“With nearly 10,000 boomers hitting retirement age every day and an unemployment crisis that has disproportionately devastated the Millennial job market,” Moulton writes, “industry experts say it’s us that will soon dominate the workforce in the U.S.”

That brings up real questions for brands and marketers who have long ignored Gen X for larger, younger, or more powerful generations. Where are they spending time? What do they value? Which approach works best?

Read the full article here.