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2020.07.21

Muse by Clio: What We Talk About When We Talk About Design

Logotype, composition, hierarchy, serif. As designers, we all have a unique vocabulary to describe the things we do … some more colorful than others.

This week in Muse by Clio, Trollbäck ACD Erin Kilkenny got the opportunity to share a few of her personally-patented terms for giving direction and feedback in this new era of digital collaboration. Below, we’re sharing four of our favorites from the article:

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To read the full glossary, which includes other iconic terms like “Cropsy” “OPAE” and “Brand Gak” click here. As Erin Kilkenny writes: “Feel free to drop them in your Zoom meeting the next time you’re at a loss for words.”