Muse by Clio: Elliott Chaffer on In-Camera Effects and a More Inclusive Future

When it comes to envisioning the future of entertainment marketing, Trollbäck ECD Elliott Chaffer has always taken an out-of-the-box approach.

Whether it’s creating brand films and title sequences using in-camera effects or drawing endless inspiration from 2003’s “The Room,” his practice has always strived to experiment, push boundaries, and tell new kinds of brand stories that inspire change and action.

Now, as we emerge from one of the most pivotal years in industry history, he’s looking forward to what’s coming next.

“I’m excited to look back in 10 years’ time and see a definitive spike in new voices and talent out there…” says Chaffer, in an interview out this week with Muse by Clio “challenging us to think and see differently and continue to evolve our creative practices.”

The profile, created as part of Muse’s ongoing Backstory series also goes over Elliott’s creative origins, recent work with brands like FOX Entertainment and Apple, and hopes for social justice movements like BLM to transform the way we approach entertainment, advertising, and design.

Read the full interview here.