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2021.01.27

Media, Unmediated: Redesigning Manhattan Public Access

Hey New York: When’s the last time you turned on public access?

Rolling out now across the city’s seven free community cable channels is our latest promo package for Manhattan Neighborhood Network, the city’s first and largest TV destination dedicated to free speech, free expression, and affordable media education for everyone.

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Since 2018, Trollbäck has been working with the non-profit to re-name, re-introduce, and re-engage MNN’s audience with a modern, dynamic messaging, promo materials, and on-air system completely devoted to its “Unmediated” platform and creators.

Drawing inspiration from indie zine culture, community flyering, and unforgettable public access antics, the package is designed to invite creators and communities to learn, grow, and produce media without boundaries – while also clarifying MNN’s huge, and incredibly diverse offering.

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From community-shaping public policy debates to some of the raunchiest late-night antics we’ve ever seen on television, there’s truly something for everyone at MNN.

To get a feel for the new voice and package in motion, watch one of our promos below:

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