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2019.10.17

Marketing Communication News: FOX Entertainment Launches Bold New Brand Evolution Created By Trollback+Company

If you haven’t noticed yet already, there are some massive changes going down at FOX Entertainment — from a mysterious social media blackout to a new on-air identity that has just started hitting the airwaves. Now that the news is out, we might as well take credit.

Over the past year, we’ve been working closely with FOX TV to develop a brazen new brand identity for the company that re-works its entire strategy, brand voice, and visual identity for a bold new era of cross-platform and culture-defining content.

As Marketing Communication News reports:

As part of its growth strategy and to kick off the 2019-20 television season, FOX Entertainment unveiled a brand evolution during the 71st Emmy Awards. In the midst of a fast-changing industry, the brand’s new cross-platform identity created by branding and design studio Trollbäck+Company challenges traditional network models and reflects FOX’s legacy as a daring, forward-thinking contender.

Armed with culture-defining hit shows and the strongest sports lineup in network television, newly independent FOX sees itself as a nimble start-up with entrepreneurial roots and a rich history of innovation.

The resulting work shows what evolution for entertainment brands can look like in today’s constantly changing entertainment landscape, illustrating how major networks can embrace their strengths as broadcasters, while taking nimble and brave new approaches in the business.

To read the full write-up click here and check out the reviews in Dexigner and Creative Review. And keep an eye out on the work page of our website over the next few weeks. We’ve got a case study coming soon…