Marketing Communication News: Battling Branded Content with AR in the Social Media Stadium
Let’s face it: At this point, we’re trained to ignore traditional ads on social. Cue: interactive AR filters, and this recent article by strategist Asia Hunt.
“For months, brands have been using Instagram filters for stunt campaigns, (Kylie Cosmetics, Off-White, Adidas Originals, etc.),” writes Hunt, “letting users impose branded designs on their faces and surroundings. By focusing on the consumer rather than the brand, these more subtle ‘non-ads’ incentivize engagement over promotion, increasing organic traction and interaction.”
So, what does this mean for the future of advertising on social media? Read the full article on Marketing Communication News here.