When you think about type design, what makes you tick? Is it the weight of a letterform, the personality of a descender, the graceful curve of a serif G? For Design Director Sarah Cohen, it’s so much more.

This month Trollbäck’s in-house type expert shares her opinions on all things type — from the joy of designing them to why custom typefaces are getting so popular in the industry.

This month, meet designer Pat King.

This month, meet producer Natalie Studdert.

This month, meet designer + animator Koda Ko.

This month, meet director of client partnerships David Edelstein.

This month, meet brand strategist (and resident Swed) Fredrik Henttonen.

This month, meet operations coordinator Brenden Schaaf.

This month, meet art director Sarah A. Cohen.

This month, meet executive producer Erica Schrager.

This month, meet operations manager + master crafter Nicole Willis.

This month, meet our producer + karaoke queen Betsy Jones.

This month, meet our account manager Kevin “Kev” Anderson.

This month, meet copywriter + strategist and staff psychic Casey Halter.

This month, meet designer, animator + Midwest native Eli Guillou.

This month, meet senior designer, animator and krav maga initiate Fionna Mariani.

This month, meet junior strategist + horse grrl Asia Hunt.

This month, meet video editor + Pacific Northwest hippie September Raines.

Introducing our new monthly staff profile series. This month, meet designer + animator + avant pop star Bobby Hanley.

+ Title: Production Coordinator

+ From: Los Angeles, California

+ Currently living in: Bushwick, Brooklyn

+ With Trollbäck for:  7 months

+ Instagram: @greasepencil

+ Title: Chief Creative Officer

+ From: Berkeley, California

+ Currently living in: Fort Greene, Brooklyn

+ With Trollbäck for:  10 months

+ Instagram: @moultonalex

+ Title: Designer / Animator

+ From: Coatesville, Pennsylvania

+ Currently living in: Brooklyn, NY

+ With Trollbäck for: 4 months

+ Instagram: @nijeltaylor

+ Title:    Senior Motion Designer

+ From:   Sydney, Australia

+ Currently living in:   Astoria, Queens

+ With Trollbäck for:   5 amazing years

+ Instagram:   @benjington

+ Title:    Executive Creative Director

+ From:  London, mate!

+ Currently living in:   Brooklyn, baby!

+ Studied:   Graphic Design/Photography at University of Brighton (UK)

+ Name:   Fionna Mariani

+ Title:    Senior Designer / Animator

+ From:   North Carolina

+ With Trollbäck for: 2 years

+ Instagram:   @feefee83

+ Name:   Pat King

+ Title:     Designer / Animator

+ From:   British Columbia, Canada

+ With Trollbäck for: 1 year

+ Instagram:   @_patking