Creative Pool: #GettingtoKnow CCO Alex Moulton

Any creative professional out there will mostly be able to tell exactly what made them the person they are. Alex Moulton, Chief Creative Officer at Trollbäck+Company, certainly isn’t different.

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Print Mag: Mixteca’s Rebrand By Trollbäck Shows How to Design For Nonprofits

Have an advocacy, NGO, or impact-related project coming up? This week in Print Magazine, industry reporters sat down with Design Director Nadia Husain and Executive Director of Creative Strategy Bo Bishop to talk about our latest rebrand for Mixteca – a case study in how to get culturally-appropriate, mission-driven branding done right.

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Creative Pool: In 2021, Brands Need to Be More Honest

But what does that look like? This month in Creative Pool, CCO Alex Moulton calls the creative industry to action for a radical new era of truth and transparency in branding.

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Media, Unmediated: Redesigning Manhattan Public Access

Craving something a little ‘Unexpected?’ Check out this promo campaign we recently created for Manhattan Neighborhood Network, NYC’s first and largest public access channel/community hub dedicated to free speech, free expression, and media education.


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Gold + Silver: 2020 Promax Awards for FOX Entertainment, TeenNick, and ESPN

We’re proud to announce that our work for FOX Entertainment, TeenNick, and ESPN took home gold and silver at the 2020 Promax Awards.

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Creative Mentor Series: Inside the TBS Rebrand with Design Director Nadia Husain

This week in Clio Entertainment, one of Trollbäck’s top creative leaders pulls the curtain back on her process for developing a fresh identity for irreverent, intelligent, cross-platform entertainment.

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Brand New: #FOMO (Fear of Motion O-someness)

Fearless is here. Read UnderConsideration’s rave review of our latest for FX Network.

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Streaming Watch: HBO Max Hits 27.8M Subscribers

This week, we’re updating our HBO Max case study with some exciting news: WarnerMedia’s big 2020 streaming bet has officially beat its year-end goal.

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2020 Clio Awards: CCO Alex Moulton Reports for Duty

Prepare your submissions. Trollbäck CCO Alex Moulton is one of nine creative leaders on the 2020 Clio Awards‘ Design Craft Jury.

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Dezeen: Introducing IRIS Flow

Trollbäck+Company created the logo, brand strategy, and initial visual identity for the headphone/audio brand.

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Hush +1: Alex Moulton on Sonic Branding & the Art of ‘Less, But Better’

This week on the Hush + 1 podcast, Trollbäck CCO Alex Moulton takes the mic to talk about identity, audio branding, and “less but better” in the world of design.

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Post Perspective: Behind the Title with ECD Elliott Chaffer

“I’m not an on the box creative director, and you don’t have to be.”

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We Don’t Have Time: Safeguarding the Future of the Planet… And Us All

It’s time to wake up. To take notice. To raise our voices. It’s time to build back better for People and Planet.

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The Brandberries: How Brands Should Be Shifting Their Strategies To Keep Up With COVID-19

This week in the Brandberries, strategists Asia Hunt and Casey Halter share how shifting brand strategies can lead to more meaningful, purposeful, and impactful expressions during COVID-19.

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The Daily Brief: How Agencies Are Getting Creative During COVID-19

Just like everyone in these unprecedented times, creative agencies and production houses had to pivot quickly when the work-from-home order came last month. But what’s proved helpful for agencies is their innate adaptability, flexibility, and technological know-how.

This week, Trollbäck’s executive director of client partnerships David Edelstein was featured alongside a number of creative and agency leaders on Promax’s Daily Brief offering advice on how to get (and stay) creative during these unprecedented times.

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Design List: How To Help Fight the Impacts of COVID-19

As we continue to navigate this pandemic together, we are humbled by the power, generosity, and ingenuity people, brands, and organizations are using to help those affected by COVID-19.

For our latest design list, we’ve outlined a list of resources and ways you can help fight the effects of COVID-19.

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Ready Your Submissions: The Motion Awards are Back!

Trollbäck’s ACD Erin Kilkenny will be judging.

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Transform Magazine: Smithsonian Eyes Gen X With Rebrand

Our Smithsonian Channel refresh is now live, with an international rollout on the way.

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First-Round Creative: How to Make a Lasting First Impression

Tröllback’s Elliott Chaffer and Alex Moulton will be sharing our first-round presentation for TeenNick’s rebrand at this year’s First Round New York.

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Vogue Business: The UN Set 17 Sustainability Goals. It Needs Fashion’s Help Meeting Them

In 2015, the United Nations laid out the Sustainable Development Goals (SDGs), a global initiative asking governments, advocates, and businesses around the world to come together to benefit the planet and its inhabitants.

Five years later, the international change-maker has its sights set on the fashion world – urging designers, buyers, corporations, and influencers to do their part in building a model and awareness platform for SDG action, Vogue Business reports.

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Introducing IRIS: an Immersive Audio Technology Inviting the World to ‘Listen Well’

Early last year, Trollbäck did some design and strategy work for an audio start-up promising to dramatically improve digital sound quality while simultaneously activating the brain.

Yesterday, the brand introduced itself to the world.

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Real Leaders: Jakob Trollbäck Unveils New Climate Leadership Initiative at Davos 2020

This week, Jakob Trollbäck and the Global Goals unveiled a new initiative at the World Economic Forum in Davos, Switzerland to foster climate leadership across corporate, investor, donor and NGO institutions.

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Eyes on the Goals: UN Launches Digital Series To Kick off New Decade of SDG Action

We’re posting here today to help spread the word, and invite you to scroll through seven video shorts that debuted this week to help highlight the effort.

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Computer Arts: The Professional Verdict on Yahoo’s Rebrand

Art Director Sarah Cohen weighs in alongside Pentagram’s Michael Beirut and DBLG’s Grant Gilbert for the magazine’s January print issue.

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Experiential Retail: How Can Screens Improve the In-Store Experience?

This week in Retail Customer Experience, CCO Alex Moulton shares his thoughts on how to optimize in-store experiences for a new era of IRL interaction.

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The Dieline: Forget Disruption, Here’s How to Build an Enduring Brand Strategy

This week in the Dieline, CCO Alex Moulton shares how brands can do more of the right thing – and less of everything else.

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Promax: Top 10 Rebrands of 2019

Looks like two of our projects made the list this year.

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Brand New Reviewed: What Does the FOX Say?

Our FOX Entertainment rebrand just got reviewed by UnderConsideration’s Brand New. How’d we fare? You’d better see for yourself…

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Sustainability in Action: House of Marley Receives 2019 FSC Leadership Award

Quick update on one of our coolest clients in the product sphere…

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Marketing Communication News: Battling Branded Content with AR in the Social Media Stadium

Let’s face it: At this point, we’re trained to ignore traditional ads on social. Cue: interactive AR filters, and this recent article by strategist Asia Hunt.

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Dexigner: Trollbäck+Company Creates Brand Film For Penn State University

This week in title design news: Dexigner covered a brand film collab we did with Penn State and Decoded Advertising.

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Campaign US: ‘Omvarldsanalys’ the Swedish Art of Finding Brand Purpose

Looking for a better approach to market research? Try Omvarldsanalys: The Swedish art of finding brand purpose.

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What’s Ethical: Ngaren and Engaging on the Global Goals with Richard Leakey

Have 15 minutes to learn about the future of humanity? Check out this podcast about the Global Goals, climate change, and an upcoming museum project we’ve been working on with famed paleoanthropologist Richard Leakey.

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Promax: Trollbäck+Company Brings on Bo Bishop, Fran Roberts

The news is out! We’re excited to welcome two new creative leaders to the studio: Executive Director, Creative Strategy Bo Bishop and Creative Director Fran Roberts.

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CEO Today: Gen Z’s Search For Authenticity in the Digital Era

Welcome to the “post-brand” generation. In this month’s issue of CEO Today, strategist Asia Hunt talks Gen Z, authenticity, and digital culture.

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CNN Business: HBO Max Goes ‘All In’ On Its Big Genre-Driven Streaming Bet

Yesterday, huge news dropped around WarnerMedia’s soon-to-debut streaming service — HBO Max. We’re proud to have been one of the agency partners who worked hard to help bring that vision into reality.

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Transform Magazine: The Paris 2024 Logo Needs to Be Taken Seriously

Love it or hate it, the Paris 2024 Olympics logo is here to stay. This week in Transform Magazine, CCO Alex Moulton mulls over whether the controversial marque can silence its critics.

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Vanity Fair: John Heilmann’s New Venture is Betting People Want More Political Video on Their Phone

Earlier this fall, we teased a new media project we’ve been working on – The Recount – a first-of-its-kind video venture promising bite-size “remixes” of the day’s biggest political stories. Today, they officially launched, and you should really check it out.

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Marketing Communication News: FOX Entertainment Launches Bold New Brand Evolution Created By Trollback+Company

The news is out! Take a sneak peek at our massive redesign for the new FOX TV….

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Digital Arts: What are Designers Thinking About the New World Cup Logo?

CCO Alex Moulton weighs in on the latest design industry debate.

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Adweek: Marriott Is Starting to Look a Lot Like a Media Company

This month in media news, Adweek’s Josh Sternberg goes inside the content-marketing strategy of the world’s largest hotel brand.

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Fintech Futures: Taking on the Apps

Are you in the business of money, banking, or financial planning? It’s time to listen up. Every day, it seems like a shiny new app enters the fintech market — from Betterment to Wealthsimple to FutureAdvisor. This week on Fintech Futures, CCO Alex Moulton shares his thoughts on how big finance can ready itself and navigate the changing financial services market.

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Principles of Good Design: Rams Makes Its U.K. Debut on BBC Four

Dieter Rams has left an indelible mark on the field of production design. Why, at the age of 87, does he now regret ever taking up the profession?

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Sustainability Report: The Secret Language of Top Sports Partners

Sports marketers, take note: This month in the Sustainability Report, journalist Aileen McManamon writes about how sponsors are increasingly using the UN’s Global Goals to set their business roadmap. Here’s how to speak their language.

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Transform Magazine: Five Minutes With Jakob Trollbäck

How can businesses become more sustainable? What choices should they make? And what challenges will they face in doing so?

This week in Transform Magazine, founder Jakob Trollbäck sat down with the design pundits to talk about our Swedish sister agency, The New Division, and what they’re doing to bring positive environmental practices to brands around the world.

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NYC World Pride: Trollbäck Designer Pat King is One of 25 LGBTQIA+ Artists Featured in This Month’s #ArtOnLink

Happy World Pride! We’re excited to share some recent work from Trollbäck designer Pat King, who is one of 25 LGBTQIA+ artists featured in #ArtOnLink this month, a city initiative from LinkNYC and the NYC Department of Information Technology commissioning local artists to celebrate life and culture across New York City.

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Transform Magazine: Beauty and logic, transforming the brand experience

Brand experience requires a multichannel, strategic approach to content, comms and branding. How can companies take a new approach to experience design?

CCO Alex Moulton answers that question in a new thinkpiece in Transform magazine this week discussing the importance of experience design in the new “attention economy.”

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Digital Arts: Design Studios Need to Experiment if They Want to Survive

This week on Digital Arts: Leading studios including Vault49, Here Design, Found Studio and Trollback+Company tell us why it pays to never play it safe.

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Adweek: Developing a Tone of Voice for Your Brand

Without a defining identity, your company could fade into the background. Fortunately, resident copywriter + strategist Casey Halter has some tips on how to develop a brand voice that stands out from the crowd.

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#RaiseHerVoice: Trollbäck + The Creative Alliance Launch the United State of Women’s 2019 Ambassador Campaign

Hey America! Listen up. Today, our friends at the United State of Women launched a national campaign aimed at amplifying the voices of female-identifying changemakers across the country.

Working with the Creative Alliance, Trollbäck helped launch and design the month-long campaign — and we’re super excited to help spread the word about their incredible program.

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Dexigner: How Can Women Get Ahead in the Design Industry?

Today, just 4-11 percent of U.S. senior leadership roles in the design industry are women. What gives? And what can we do to fix that?

This week, Trollbäck’s newest Associate Creative Director, Erin Kilkenny was featured in an interview with Dexigner talking about what it takes to make your way to the top as a woman in this industry.

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Brand New Reviewed: The Industry Weighs in On Trollbäck’s New On-Air Look for TeenNick

In early January, Trollbäck+Company helped launch an all-new on-air identity for TeenNick, Nickelodeon’s sister channel targeted toward teenagers, preteens and other forms of angsty youth. Three months later, the industry has finally spoken, with the design pundits at Brand New calling it “one of the most authentic branding approaches geared toward teenagers that I have seen.”

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#TBT: Revisiting CCO Alex Moulton’s “Exodus” On Its 10-Year Anniversary

Looking for something incredible to listen to as you get through the work-week?

Turns out, when he’s not overseeing creative work at the studio, CCO Alex Moulton has another life as a Brooklyn-based composer and DJ best known for “Exodus” his imagined soundtrack for an epic space saga, heavily influenced by early synthesizer music of the late ‘70s and early ‘80s.

Today, we’re celebrating the album’s 10th anniversary.

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DesignWeek: What Will Animation and Motion Graphic Design Look Like in 2019?

Ready for some future forecasting? In the latest issue of Design Week, CCO Alex Moulton shares his thoughts on what many believe will be “a mass adoption of motion graphics design and animation” in the industry.

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Adweek: The Move Away From Computer-Generated Video Shows Consumers’ Appreciation for More Realistic Content

“There’s a growing appetite for something different to the ubiquitous polished, computer-generated look. It turns out, we love imperfection, and the smartest brands are picking up on that.”

For all of you in-camera enthusiasts out there, ECD Elliott Chaffer has a new piece Adweek talking about how more and more filmmakers are going analog in 2019.

If you liked our latest stuff for Motion 2018

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The Fix: Trollbäck Designs Logo For One of Netflix’s Newest Comedy Shows

Looking for something new to watch in 2019? Our designers and animators recently linked up with Netflix to design a quick show logo for “The Fix” a new British-style comedy panel show hosted by comedian Jimmy Carr.

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CEO Today: The Three Cs of Global Brand Consistency

“We are fast moving towards a world where consumers do more viewing than reading, and that’s something global brands can’t afford to ignore. It’s no longer enough to be discoverable only through a website or physical stores.”

In the latest issue of CEO Today, CCO Alex Moulton talks the importance of brand voice, messaging, and visual communication today’s increasingly “social” landscape.

Want your brand to communicate better in 2019?

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The Daily Brief: MTV International Makes Promax’s Top 10 Rebrands of 2018

It’s officially that time of the year again — end-of-year list time, to be exact. We’re happy to announce that our latest rebrand for MTV International has made Promax’s Top 10 Rebrands of 2018 list.

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Transform Magazine: Five Minutes with Alex Moulton

“We might not think about it, but every consumer touchpoint involves motion and sound. It’s just that most are lacking intention.”

Last week, Trollbäck’s CCO Alex Moulton caught up with the branding gurus at Transform Magazine to talk challenges in today’s branding world and our approach here at the studio.

As with everything Trollbäck, it’s clear, simple, and worth the click.

Read the article here

Design in Action: New Balance Unveils Custom Character for the 2018 NYC Marathon

Trollbäck+Company concepted and designed the 3D experiential model.

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Creative Advice: How to Make the Jump from a Junior to a Middleweight Designer

“It’s an experience game,” says Trollbäck designer+animator Pat King, one of seven young designers interviewed by Digital Arts Magazine this week about how they found success at some of the world’s best creative agencies.

It’s definitely worth a read if you’re looking to make the jump.

Read the article here

Effective Brand Storytelling: The How-tos

As 2018 comes to an end, more and more brands are investing in storytelling as a way to raise awareness and develop trust. But while brand storytelling may be a useful marketing tool, it is actually the opposite of an advertisement…

In case you missed it, Trollbäck CCO Alex Moulton was recently published in Brandberries, the first branding gateway of the Middle East and Africa.

Read the article here

Gold + Silver: Promax 2018 Awards for Oxygen, ESPN, NBC Universo

Last night, PromaxBDA announced the winners of its 2018 Promotion, Marketing and Design North America Awards. We’re proud to have been honored alongside our clients once again this year.

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This Week in Sports: NFL GameDay and ESPN Outside the Lines Score Motion + Clio Awards

Spring has started and agency awards season is officially here. This week, some of our recent sports branding work got some major attention. First off, The Motion Awards by Motionographer announced our rebrand for NFL GameDay won in their TV/Streaming > Sports Graphics category. Clio Sports also awarded us a bronze award for our show packaging for ESPN’s Outside the Lines and a silver award for NFL GameDay. Looks like we’re going to have to dust off the trophy shelf. 

Congrats to everyone in our company who was involved! 

Conceptualizations of Time + Space with Brian Bowman

This weekend, design, architecture and illustration portal Dexigner interviewed Creative Director Brian Bowman about one of his latest project launches — a short animated film conceptualizing time and space for the Rubin Museum of Art. Commissioned for “The Second Buddha: Master of Time,” the video is one of many interactive tools and technologies that enable visitors to discover hidden meanings within the paintings and sculptures on display.

“Theories of time and space are hard to conceptualize, especially when you consider the many lenses through which we try to process it through science and spirituality, as individuals or collectively,” Bowman explains. Read the entire feature here.

Bringing Simple Style Back to GameDay

This fall, the NFL Network revealed a classic new look for its flagship Sunday show GameDay and guess who was behind it? We were thrilled to be involved in helping the iconic football channel re-envision its approach to sports marketing, working to develop everything from a fresh, original typeface to a clean, custom on-air graphics package that is now re-defining the look of the athletic entertainment industry at large.

Catch Creative Director Rosie Garschina talking about the rebrand in a recent interview with PromaxBDA, or view the full case study here.

“The Daily Brief” With Alex Moulton

Recently, PromaxBDA’s “The Daily Brief” podcast featured COO Alex Moulton to talk about the strategy, creative and design behind some of our biggest rebrands of the year. In the interview, Alex discusses his passion for music, his entrepreneurial spirit, and how he approaches some of the industry’s biggest challenges by simply “running into the fire.”

“The Daily Brief” is a weekly audio series that delivers original reporting, newsmaker interviews and the latest in creative innovation for entertainment marketing and design professionals. Listen in on the conversation here.

NY1 Launches “Mornings on 1”

For commuters who start their day with Spectrum’s NY1 news channel, this week dawned a little lighter and brighter with a new early morning show, “Mornings on 1.” We created a fresh show open and bumpers for the live program, which brings New Yorkers three hours of continuous coverage from around the five boroughs.

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The New Division Launches Targets for Action

In conjunction with the United Nations General Assembly and Global Goals Week, Jakob Trollbäck and our colleagues at The New Division have unveiled Targets for Action: an expanded communication system for all 169 targets of the Sustainable Development Goals.

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Oxygen Rebrands to Focus on Crime

Earlier this year, Oxygen announced their intention to become television’s newest full-time destination for investigative crime programming. We were thrilled to be involved in helping them capitalize on audience demand for more “Crime Time,” and to witness the launch of their striking new branding package last Wednesday.

Intrigued? While we’re putting the finishing touches on the case study, read more about the rebrand in this exclusive from The Hollywood Reporter.

Tribune Broadcasting Launches “morning dose.”

Start your day with “morning dose.” Our branding for the new morning show launched on June 29th in syndicated Tribune Broadcasting markets. Leveraging the media reach and data analytics of digital publisher Dose, it’s the first daily wake-up show of its kind to focus on storytelling driven by trending social content. View the full case study here.

The Jim Jefferies Show

Australian comic Jim Jefferies is the latest entertainer to join the ranks of late night television, with a new politically-charged show on Comedy Central. We designed a show package that amplifies Jim’s unique and often divisive brand of humor, juxtaposing images that are informed by the complexity—and absurdity—of today’s current affairs.

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AICP Week 2017

AICP Week 2017 is underway, and we are thrilled to continue our involvement with the organization both as branding partners and event participants.

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“Behind the Title” with Alex Moulton

This week in “Behind the Title,” postPerspective interviews CCO Alex Moulton. Alex discusses his goal to redefine growth and value in our industry, as well his passion for learning all of the “instruments” that play a role in branding and production.

“Behind the Title” is a weekly series profiling lead creatives across the production and post-production community. Learn more about Alex’s career trajectory, his latest music discoveries, and his musings on the future of VR storytelling here.

NBCU 2017-2018 Upfront

NBCUniversal’s upfront season is in full swing, showcasing everything that media buyers and audiences have to look forward to in their 2017-2018 portfolio. From their “Unequaled” anthem campaign to Monday night’s finale at Radio City Music Hall, here’s a look at some of our recent work for NBCU and their vast network of entertainment brands.

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ESPN “Outside the Lines” Unveils New Look

Under the leadership of veteran anchor Bob Ley, ESPN’s Outside the Lines reports on the most riveting and consequential stories to impact the world of sports–and the world at large. For the refresh, we delved into OTL’s past and present legacy to highlight the scope of their award-winning journalism–and never-ending quest to “Follow the truth.”

Catch Outside the Lines weekdays @ 1pm EST on ESPN. View the full case study here.

NBCU Anthem Campaign

NBCUniversal (NBCU) has augmented their 2017–2018 upfront campaign using a new strategic formula for media buys: anthems directly targeting advertisers using NBCU’s own ad space. 12 spots, produced in collaboration with Trollbäck+Company, leverage NBCU’s proprietary assets to showcase their premium content and massive audience scale both on air and online.

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Alex Moulton Joins Trollbäck

We are thrilled to welcome Alex Moulton to the Trollbäck family as Chief Creative Officer. Alex comes to us by way of VICE, where as Senior Director he helped launch Live Nation TV; and brings more than 17 years’ of industry experience to our studio.

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NBC Universo Refresh Breaks Boundaries

Our work for NBC Universal continues with an elevated brand refresh for Universo, now the fastest-growing Hispanic channel for millennials and adults. Guided by the mantra, “Breaking Boundaries,” we employed strategy, design, animation, and sound to create a minimalist new look for the property with a distinctly Latin pulse.


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