Six ways digital communication is changing the way we think about wordmarks, avatars, and icons.
Logo design has come a long way since brands began using standardized icons more than 200 years ago. From ornate Victorian symbology in the mid-1800s to the Late Modernism of the 1960s and ‘70s, the design industry has demonstrated an almost constant state of re-invention to keep up with changing visual trends and technologies of the times.
Today, as society continues to embrace a bold new era of digital communication, this dynamic nature is changing faster than ever. In our latest Design List, we detail six recent trends in modern logo design and why they matter for constructing a contemporary, digital-first brand identity.
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