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Chief Creative Officer Alex Moulton offers five key branding strategies for subscription success.

Imagine a revenue stream that keeps flowing month after month, building deeper connections with your customers. Sounds tempting, right? But transitioning to a subscription model isn’t as simple as flipping a switch. It requires building brand trust and loyalty beyond just your product. Read the full article on Business Reporter. 

From free to fee: how to build a brand worth subscribing to

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"Design is the practice of answering a lot of the questions that art can ask, and business is really that practice of delivering the answers to those questions."

My Life In Design Podcast: CCO Alex Moulton

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Insights and inspirations from our studio

Thank you to all who voted! We will be announcing the judges soon.

 and inspired by our shared love of craft, we set a new challenge for ourselves: to design a fully custom surfboard.

Kings Surfboard Glassing

Scroll down to view the 18 designs from our staff at Trollbäck. The top contenders will be judged by a legendary panel of surfers and designers.

"Surfboard building on the East Coast is 50 years behind the West Coast, so it’s a perfect time to experiment. We want to reach into the communities that have not had access to surfing and then one day there is that little girl out in the Rockaways who wants to be a shaper."

Our intention is to make a piece of functional art that aligns with our mantra of Beauty+Logic. Cutting back to a minimal shape in line with our creative philosophy at Trollbäck, “Discard everything that means nothing,” we landed on a finless, asymmetrical design. 

The choice to go finless honors the original Hawaiian Alia-style boards ridden by locals before colonists banned surfing. The asymmetric shape allows for a higher performance cutback turn which generates speed.

"With this collaboration, we hope to bring awareness to the thriving and unique East Coast surf scene, create new possibilities, and amplify the presence of some of the key people in the NYC surf community."

Flow

Mantra

Dazzle

Polu

Waves

Line+Form

Topo

Fundamentals

Sand

Eclipse

Mosaic

Stroke

Boards

Refraction

Mandala

Cycles

 to ask them about buying boards and pick up some merch. Kings Surfboard Glassing photos were shot by 

Surfing and creative work have more in common than you think. This week, Executive Creative Director Elliott Chaffer talks to Creative Boom about how both require duck-diving fears and freedom of expression.

Creative Boom: Can Sports Enrich your Art? These Creatives Say "Yes."

Brand experience requires a multichannel, strategic approach to content, comms, and branding. How can companies take a new approach to experience design?

We're making a surfboard and we need your vote

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Creative Boom: Can Sports Enrich your Art? These Creatives Say "Yes."

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