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Chief Creative Officer Alex Moulton offers five key branding strategies for subscription success.

Imagine a revenue stream that keeps flowing month after month, building deeper connections with your customers. Sounds tempting, right? But transitioning to a subscription model isn’t as simple as flipping a switch. It requires building brand trust and loyalty beyond just your product. Read the full article on Business Reporter. 

From free to fee: how to build a brand worth subscribing to

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"Design is the practice of answering a lot of the questions that art can ask, and business is really that practice of delivering the answers to those questions."

My Life In Design Podcast: CCO Alex Moulton

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Insights and inspirations from our studio

Mika Saulitis, Trollbäck’s Director of Creative Strategy, has always had a creative pull — a knack that led him from film school to positioning the voices of leading entertainment brands. He discusses his career journey and the inquiring, intuitive mindset that informs his strategy work on The Futur with Chris Do. To learn more, listen to the full podcast episode 

Trollbäck CCO Alex Moulton was recently published in Brandberries, the first branding gateway of the Middle East and Africa.

Effective Brand Storytelling: The How-tos

Trollbäck Art Director, Lili Emtiaz talks with Shots about how TikTok, Tod Haynes, and slowing down have turned into some of their most promising creative influences. 

"I started working in the industry just as brands were starting to acknowledge the power behind social media. It’s been exciting to watch social and digital teams grow. Where social design and strategy were once an afterthought, they are now a staple."

How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Effective Brand Storytelling: The How-tos

On My Radar: Lili Emtiaz

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