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Chief Creative Officer Alex Moulton offers five key branding strategies for subscription success.

Imagine a revenue stream that keeps flowing month after month, building deeper connections with your customers. Sounds tempting, right? But transitioning to a subscription model isn’t as simple as flipping a switch. It requires building brand trust and loyalty beyond just your product. Read the full article on Business Reporter. 

From free to fee: how to build a brand worth subscribing to

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"Design is the practice of answering a lot of the questions that art can ask, and business is really that practice of delivering the answers to those questions."

My Life In Design Podcast: CCO Alex Moulton

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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As we continue to navigate this pandemic together, we are humbled by the power, generosity, and ingenuity people, brands, and organizations are using to help those affected by COVID-19.

For our latest design list, we’ve outlined a list of resources and ways you can help fight the effects of COVID-19.

New York Times Live Updates

Freelance Artists Resources

CBRE Reports

National Geographics Coverage

Facebook's Coronavirus Information Center

The Weather Channel Coronavirus Tracker

NYC United

Resources for Parents

Mental Health Resources

Hand Sanitizer Recipe

Brooklyn Community Foundation

Food Bank for NYC

American Red Cross

CDC Foundation

Center for Disaster Philanthropy

Spotify Music Relief

CERF+

Direct Relief

Feeding America

First Book

Meals On Wheels

No Kid Hungry

Restaurant Workers' Community Fund

This week, Trollbäck’s executive director of client partnerships David Edelstein was featured alongside a number of creative and agency leaders on Promax’s Daily Brief offering advice on how to get (and stay) creative during these unprecedented times.

"It’s made us at Trollback a much better team, seeing how people have risen up and supported each other."

Promax: How Agencies Are Getting Creative During COVID-19

As hundreds of studios around the world transition over to remote, flex, and socially-distanced schedules, it’s no surprise that many of us are turning to the internet for tips and tricks on how to cope.

Design List: How To Help Fight the Impacts of COVID-19

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Promax: How Agencies Are Getting Creative During COVID-19

Creative Review: Designing the Perfect Work From Home Experience

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