CNN Business: HBO Max Goes ‘All In’ On Its Big Genre-Driven Streaming Bet

Yesterday, huge news dropped around WarnerMedia’s soon-to-debut streaming service — HBO Max. We’re proud to have been one of the agency partners who worked hard to help bring that vision into reality.

As CNN Business reports:

“HBO Max — due to launch in May 2020 — unveiled a mix of original titles and acquisitions, with an emphasis on projects that enjoy cultish devotion…”

The AT&T-owned company also announced this week that the service will cost $14.99 a month when it comes out, and is going all-in on a “cradle to grave” superfan-focused strategy designed to compete head-to-head with streaming rivals like Disney+ and Netflix.

Check out CNN’s full report on the upcoming launch here.