Brand experience requires a multichannel, strategic approach to content, comms and branding. How can companies take a new approach to experience design?

CCO Alex Moulton answers that question in a new thinkpiece in Transform magazine this week discussing the importance of experience design in the new “attention economy.”

This week on Digital Arts: Leading studios including Vault49, Here Design, Found Studio and Trollback+Company tell us why it pays to never play it safe.

Without a defining identity, your company could fade into the background. Fortunately, resident copywriter + strategist Casey Halter has some tips on how to develop a brand voice that stands out from the crowd.

Today, just 4-11 percent of U.S. senior leadership roles in the design industry are women. What gives? And what can we do to fix that?

This week, Trollbäck’s newest Associate Creative Director, Erin Kilkenny was featured in an interview with Dexigner talking about what it takes to make your way to the top as a woman in this industry.

In early January, Trollbäck+Company helped launch an all-new on-air identity for TeenNick, Nickelodeon’s sister channel targeted toward teenagers, preteens and other forms of angsty youth. Three months later, the industry has finally spoken, with the design pundits at Brand New calling it “one of the most authentic branding approaches geared toward teenagers that I have seen.”

Looking for something incredible to listen to as you get through the work-week?

Turns out, when he’s not overseeing creative work at the studio, CCO Alex Moulton has another life as a Brooklyn-based composer and DJ best known for “Exodus” his imagined soundtrack for an epic space saga, heavily influenced by early synthesizer music of the late ‘70s and early ‘80s.

Today, we’re celebrating the album’s 10th anniversary.

Ready for some future forecasting? In the latest issue of Design Week, CCO Alex Moulton shares his thoughts on what many believe will be “a mass adoption of motion graphics design and animation” in the industry.

“There’s a growing appetite for something different to the ubiquitous polished, computer-generated look. It turns out, we love imperfection, and the smartest brands are picking up on that.”

For all of you in-camera enthusiasts out there, ECD Elliott Chaffer has a new piece Adweek talking about how more and more filmmakers are going analog in 2019.

If you liked our latest stuff for Motion 2018…

Looking for something new to watch in 2019? Our designers and animators recently linked up with Netflix to design a quick show logo for “The Fix” a new British-style comedy panel show hosted by comedian Jimmy Carr.

“We are fast moving towards a world where consumers do more viewing than reading, and that’s something global brands can’t afford to ignore. It’s no longer enough to be discoverable only through a website or physical stores.”

In the latest issue of CEO Today, CCO Alex Moulton talks the importance of brand voice, messaging, and visual communication today’s increasingly “social” landscape.

Want your brand to communicate better in 2019?

It’s officially that time of the year again — end-of-year list time, to be exact. We’re happy to announce that our latest rebrand for MTV International has made Promax’s Top 10 Rebrands of 2018 list.

“We might not think about it, but every consumer touchpoint involves motion and sound. It’s just that most are lacking intention.”

Last week, Trollbäck’s CCO Alex Moulton caught up with the branding gurus at Transform Magazine to talk challenges in today’s branding world and our approach here at the studio.

As with everything Trollbäck, it’s clear, simple, and worth the click.

Read the article here

Trollbäck+Company concepted and designed the 3D experiential model.

“It’s an experience game,” says Trollbäck designer+animator Pat King, one of seven young designers interviewed by Digital Arts Magazine this week about how they found success at some of the world’s best creative agencies.

It’s definitely worth a read if you’re looking to make the jump.

Read the article here

As 2018 comes to an end, more and more brands are investing in storytelling as a way to raise awareness and develop trust. But while brand storytelling may be a useful marketing tool, it is actually the opposite of an advertisement…

In case you missed it, Trollbäck CCO Alex Moulton was recently published in Brandberries, the first branding gateway of the Middle East and Africa.

Read the article here

Last night, PromaxBDA announced the winners of its 2018 Promotion, Marketing and Design North America Awards. We’re proud to have been honored alongside our clients once again this year.

It’s that time of year again! For the next three days, some of the world’s biggest entertainment companies and creative agencies will be hanging out in NYC for PromaxBDA’s annual conference and awards.

More upfront news! This afternoon, FOX celebrated the season with its own 2018 Upfront event at The Beacon Theater in New York City.

It’s officially upfront week! This morning, Trollbäck+Company started out the season with NBCUniversal’s 2018 Upfront event at Radio City Music Hall in New York City.

Spring has started and agency awards season is officially here. This week, some of our recent sports branding work got some major attention. First off, The Motion Awards by Motionographer announced our rebrand for NFL GameDay won in their TV/Streaming > Sports Graphics category. Clio Sports also awarded us a bronze award for our show packaging for ESPN’s Outside the Lines and a silver award for NFL GameDay. Looks like we’re going to have to dust off the trophy shelf. 

Congrats to everyone in our company who was involved! 

Mark your calendars: Today, Motion 2018 announced our Executive Creative Director, Elliott Chaffer will be joining the likes of mograph legends Kyle Cooper, Erin Sarofsky, Garson Yu, and Jayse Hansen as a featured speaker at this year’s conference.

Nineteen years ago today, our founder Jakob Trollbäck took his vision for the world and put it into motion. Today, we celebrate 19 years of innovation in the design and creative communities.

Every Spring, Trollbäck + Company travels to Georgia for the Savannah College of Art & Design’s CoMotion conference, a student-sponsored event that brings together top industry professionals with the school’s Motion Media Design students to talk about what we do best.

This weekend, design, architecture and illustration portal Dexigner interviewed Creative Director Brian Bowman about one of his latest project launches — a short animated film conceptualizing time and space for the Rubin Museum of Art. Commissioned for “The Second Buddha: Master of Time,” the video is one of many interactive tools and technologies that enable visitors to discover hidden meanings within the paintings and sculptures on display.

“Theories of time and space are hard to conceptualize, especially when you consider the many lenses through which we try to process it through science and spirituality, as individuals or collectively,” Bowman explains. Read the entire feature here.

This fall, the NFL Network revealed a classic new look for its flagship Sunday show GameDay and guess who was behind it? We were thrilled to be involved in helping the iconic football channel re-envision its approach to sports marketing, working to develop everything from a fresh, original typeface to a clean, custom on-air graphics package that is now re-defining the look of the athletic entertainment industry at large.

Catch Creative Director Rosie Garschina talking about the rebrand in a recent interview with PromaxBDA, or view the full case study here.

Recently, PromaxBDA’s “The Daily Brief” podcast featured COO Alex Moulton to talk about the strategy, creative and design behind some of our biggest rebrands of the year. In the interview, Alex discusses his passion for music, his entrepreneurial spirit, and how he approaches some of the industry’s biggest challenges by simply “running into the fire.”

“The Daily Brief” is a weekly audio series that delivers original reporting, newsmaker interviews and the latest in creative innovation for entertainment marketing and design professionals. Listen in on the conversation here.

Earlier this year, Oxygen announced their intention to become television’s newest full-time destination for investigative crime programming. We were thrilled to be involved in helping them capitalize on audience demand for more “Crime Time,” and to witness the launch of their striking new branding package last Wednesday.

Intrigued? While we’re putting the finishing touches on the case study, read more about the rebrand in this exclusive from The Hollywood Reporter.

AICP Week 2017 is underway, and we are thrilled to continue our involvement with the organization both as branding partners and event participants.

This week in “Behind the Title,” postPerspective interviews CCO Alex Moulton. Alex discusses his goal to redefine growth and value in our industry, as well his passion for learning all of the “instruments” that play a role in branding and production.

“Behind the Title” is a weekly series profiling lead creatives across the production and post-production community. Learn more about Alex’s career trajectory, his latest music discoveries, and his musings on the future of VR storytelling here.

NBCUniversal (NBCU) has augmented their 2017–2018 upfront campaign using a new strategic formula for media buys: anthems directly targeting advertisers using NBCU’s own ad space. 12 spots, produced in collaboration with Trollbäck+Company, leverage NBCU’s proprietary assets to showcase their premium content and massive audience scale both on air and online.