1

2020.11.18

How to Stay on Brand While Going Off Platform

For better or for worse, 2020 has been a big year for entertainment. Streaming giants like Netflix, Prime Video, and Disney+ dominate the market. The emergence of network-owned services like HBO Max, Peacock, and Tubi is rapidly accelerating. And even mid-pandemic, consumers seem to be cutting the cord faster than ever.

This week in Muse by Clio’s Musings, Trollbäck writer + strategist Casey Halter shares some post-2020 strategies for adapting to this evolving broadcast model. From developing digital-first identities to adopting new social behaviors, it’s is a must-read for any entertainment brand trying to duke it out in today’s increasingly off-platform and ever-changing landscape.

“Whether it’s securing key partnerships with other streamers/OTT platforms, or being efficient enough to quickly pivot to the ‘next big thing’ in media, an off-platform focused system can make you modern, agile, adaptive and resilient for the years to come,” writes Halter. “It makes viewers more likely to watch, and advertisers more likely to invest. It also just might help keep the entertainment industry alive for years to come.”

To read the full article, click here.