1. Support Your Team
One of the most important things to keep in mind when producing great creative work seems pretty straightforward: Play nice with others.
“A big skill as a producer for me, is being able to work well with others,” says Kevin Anderson, who’s been leading projects in the industry for over a decade. “I always knew that I wanted to work with groups of people, not just on my own.”
But doing so in a creative agency or studio takes a unique skillset, says Anderson. Not only does it mean staying in close communication with your team of designers, writers, art directors, strategists, and others — it means supporting them when things get tough.
“Usually, we try to keep creatives on one project at a time, or at least for that day,” Anderson explains, a tactic that helps give creative people the creative space they need to, well, create. Protecting your teams’ time, keeping them busy, and knowing each person’s pace and talents is also a must-have skill for the industry.
“We’re always having discussions about who’s best for what,” Anderson adds, ”Because everyone has a different skill set.”