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2018.11.02

Design in Action: New Balance Unveils Custom Character for the 2018 NYC Marathon

The 2018 TCS New York City Marathon is almost upon us, and we’re excited to give the run-down on one of our latest design projects: A new, custom character for New Balance, created as part of the iconic athletic brand’s ongoing “Road to NYC” campaign.

The idea? To concept and design a stylish runner incorporating elements of the New Balance logo, New York’s amazing architecture, and the spirit of the brand’s “fearlessly independent” mantra. The result? STRATA, a 3D fiberglass model representing each and every bold runner taking on the marathon challenge this year out of their country, and outside their comfort zone.

STRATA debuted in Hong Kong earlier this month alongside an experiential AR display. We’ll have more info about the project coming soon on our website.

In the meantime, we want to wish the best of luck to all of the athletes who are traveling to our home city this weekend to run in the race.